4 Notes When Using Email Marketing That You Cannot Miss

4 Notes When Using Email Marketing That You CanNot Miss

The power of Email Marketing is so obvious, that you probably already know it. But to make the most of this tool, you need to keep a few things in mind. What I am about to share will help you – the notes when using email marketing.

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DOMAIN RELIABILITY

Usually, when sending emails to customers, businesses will use email containing domain names to send. For example, mei@mei-review.com now Mei is my name and mei-review.com is the domain name of my website.

But sometimes, for some reason, your email is marked as spam. Of course, instead of lying in the “Inbox”, your email is sitting in a corner in the Spam folder.

To check if your emails are in the blocklist of the mail filter, check them at https://mxtoolbox.com. Then there are 2 cases:

Your domain name is clean, now avoid wild spam in the customer’s mailbox. You are using a bad domain name. Now change your domain name.

At the same time, factors to keep in mind when using email marketing such as mailing tools or servers will also affect the credibility of the campaign. This is something I have also encountered when using an automated mailing tool. But before this tool was evaluated by Google as spam email, so my mail was also put in “Spam” by the tool.

There are some cheap mailing tools for you to check out:

• PrimeMail Review – Brand New Software To Transform The Way You Do Email Marketing
• LifeMail Review – Eliminate Recurring Email Sending Charges That You Pay
• MailSquad Review – Tap Into The Profitable World Of Email Marketing With One Click & No Monthly Fee

MAILING ADDRESS

As mentioned above, usually when sending mail you should use an Email with a business name ending like mei@mei-review.com. Well, why do I keep using that email address as an example? Simply because businesses now quite like to use addresses like: Support@domainname.com… and so on. But often such addresses will be easily marked as spam.

Using your first name as your email address has advantages such as:

   [+]   Create professionalism

   [+]   Avoid Spam

   [+]   Make the recipient feel like he’s talking to a “real name”

MAILING LIST

In Email Marketing, there is a term called Bounce Rate – The rate at which Emails are sent but do not reach the recipients (bogus mail, inactive mail). This rate should be at 5%, which is best, which means that for every 100 emails you send, the BR should only be 5.

However, for those of you who are just starting with Email Marketing, this rate is quite high. This problem usually occurs due to the following reasons:

   ♦   Quality Email List

Businesses today still tend to buy data as email lists. This data quality is quite low (not the right customer file, virtual email, fake email ..)

Or when businesses deploy promotions and campaigns to receive emails from customers. But the customer provides a fake Email (email 10 minutes used once)

Therefore, a bad email list will lead to an increased level of damaged mail. They are proportional to each other.

   ♦   Are Email Lists Scored?

Scoring and categorizing your email list is very important. Unfortunately, few businesses or you forget this.

Have you ever wondered: “How many people receive an email that they really like?” “how engaged is the recipient?”,…

Currently, professional Email Marketing services will have tools to measure the above indicators. Service providers will often use professional tools such as MailChip, HubSpot, ..These tools have advantages such as:

• Store a large number of Emails
• Measure, track, and analyze outgoing emails. Send easy-to-understand visual reports for follow-up
• Multi-channel integration such as web, mail, Facebook, phone, ..
• Great integration with lots of different software: Dropbox, Google Chrome, Pipedrive CRM, SugarCRM, Bigcommerce, Gravity Forms, Base CRM, Google Dynamics, etc.

But for small and medium-sized companies to buy and use these tools, the cost is quite expensive. Therefore, the use of Email Marketing services to segment mail lists, personalize outgoing mail, nurture customers, measure and send reports, and multi-channel coordination to push sales (push sales up). … is the most optimal.

   ♦   There Is No Unsubscribe Button

If not, say goodbye. When the recipient is not interested in your product/service. Do not force them to continue to receive more information or they do not want to be marked as Spam.

The solution is also simple, you just need to add the words “I do not want to receive news” or “unsubscribe” at the end of the email. Avoid using images because sometimes there is a problem that their side cannot load the image.

But don’t make it too prominent. Give yourself a chance, if the next Email can be helpful to them.

EMAIL QUALITY

   ♦   Form

People tend to like beauty.

The email that you send to the customer must be the same. Your content needs to be presented and enhanced by a beautiful letter template to make a good impression on the recipient.

The templates are easy to see, and the banner is moderate and should fit neatly in the display area. You probably already know that people look from left to right, so you should put your logo right in the main header with a moderate size. At this point, the reader has just skimmed the title, they can see the message in the image.

In addition, a few things to note when presenting an email is to pay attention to the font size so that it is easy to read but not too large; The colors should also follow the company’s Brand Guidelines so that the recipient has the best brand awareness.

Emails should also be designed so that they are not distracting. Layout images, text, and calls to action … should be harmonious and easy to see.

   ♦   Content

The special feature of Email Marketing is that you listen to many people but the recipient always thinks they are unique, and special in your eyes. For this to work, you need to personalize the email content sent to the recipient (using the pronoun you – me).

At the same time, the content provided to customers must be valuable. The title should stimulate the reader but limit the headline too much, it must be related to the email content.

   ♦   When And How Often To Send

Another note when using email marketing is that the time of sending an Email is also very important. You should do research and evaluate your client file. Now you will know when they tend to open the mail the most.

For example, office audiences will tend to open the email at 8-9 am. But students, don’t tend to check email so periodically, but usually on weekends.

The frequency of sending should also be spaced reasonably, if you send too much, it is easy to be marked as Spam. And their recipients are not interested in such constant sending of content.

CONCLUSION

I think through this article, you have also gathered a lot of notes when using Email Marketing, right? If you still wonder about Email Marketing services or do not really understand the nature of this Marketing method. Check out more of my posts!