4 SIMPLE STEPS TO CREATE AN EFFECTIVE MARKETING CAMPAIGN
Effective Marketing Campaign – Many people working on content marketing often do not have a specific strategy. But the bad thing is that they often don’t know how this can be harmful overall.
One report said that 61% of successful content marketers often have a specific plan for their campaigns. Moreover, 72% of successful content marketers also contribute to building plans to be more meticulous. So, this means: It’s time to plan a clear strategy for your marketing campaigns!
Fortunately, creating a marketing campaign is not too complicated, drawing or time-consuming. Here are steps recommended by mei-review to help you initially create your own simple marketing campaign.
Step 1: Identify Customers
This step is quite difficult, but you still have to do it specifically because this is the backbone of the campaign. The quickest way is to list everything you already know about your current customers. However, if you do not have an existing customer or do not have a customer portrait, then definitely need do some research first.
To portray customers, there are several ways to get you started. First, research your opponent carefully; read a lot of data analysis reports; work hard on forums or networks that specialize in your area of interest; practice using Facebook Audience Insights; conduct surveys; interviews and start reaching customers via email and social networks.
Things to consider are:
- What encourages customers to buy your product or service?
- What do customers want when they buy your product or service?
- What affects customer reviews and decisions?
- What are the different aspects of your product to be competitive, and what will buyers expect from those aspects?
- What keeps customers from buying your product or service?
- What makes customers believe that your product or service is not the best option?
Anyway, do not be too overwhelmed by the meticulous steps above. You can build customer portraits by talking and sharing with some friends first, but better than nothing.
Step 2: Determine Customers’ Buying Habits
This step can also be considered as a step to identify your customer base (the previous step). Find out exactly what channels they buy online, but don’t try to cover everything. Remember, doing it well in one or two channels is a lot more effective than being a part of each channel. Try to limit the number of less than 5 online channels to invest content thoroughly.
Again, always communicate with your customers, ask questions and conduct small interviews (or, if necessary, hire a company that does this), read the reports, and view the forum to get a full picture of your customers’ buying habits.
Step 3: Determine What The Customer Wants
This information is usually largely due to the above steps. If you think your customers are primarily using LinkedIn, then they are likely to love the in-depth, unobtrusive in-depth articles. If customers prefer to use Facebook, videos and photo posts will give you an advantage. If customers spend most of their time reading Medium, long form articles are the best option.
The main goal here is to identify the type of content that your customers like or dislike so you don’t waste time investing in the wrong category.
A good way to do this is by surveying those who have achieved success, talking to your current customer base, conducting surveys, reaching out via both email and LinkIn, or accessing the forums. Secretly and consult everyone.
Step 4: Determine What Your Customers Need To Know And What Your Content Will Accomplish
You should not expect your readers to buy after only one article. At least I do not expect you to set such high hopes. So, first, find out what you want your content to achieve?
Think about buying and selling channels. What type of content will help your potential customers in each stage? Perhaps you want them to register your website, download your product, join an email group, etc. Whatever you want, it must be very attractive to customers, and of course need to be free.
Ask yourself: “What do customers and potential customers need to know before they start doing business with you? Is there any problem that they need your help before they open their heart to your help?”
Doing this will help you ensure you are on the right track.
So how to track the effectiveness of content marketing strategy?
Go to the best part of the campaign: follow the effectiveness of the campaign. Think in advance about how you can track the progress of every step in the campaign, from views to engagement. What tools do you need? Google Analytics? If so, then you need to set goals for your Google Analytics account. And don’t you need to invest in a target page?
Think through these simple steps and prepare all the tools you need before you get caught up in a ton of work or pressure when starting a campaign.
Remember: your content marketing campaign doesn’t need to be complicated to be successful. But always remind yourself of the goals you have set; Follow the steps above, write your plan as meticulously as possible, and build it gradually, you are gradually moving towards that success which is generating an effective marketing campaign.
Last but not the least, thank you very much for reading my article today. You can find more advice in my recent post here: