FACEBOOK ADVERTISING – WHY DOES IT BECOME MORE POPULAR?

FACEBOOK ADVERTISING

WHY DOES IT BECOME MORE POPULAR?

Facebook Advertising, which people see everyday when browsing Facebook, has become a powerful weapon to promote products and services. So, what makes this kind of strategy win entrepreneurs’ hearts? Let mei-review help you figure out some reasons before you consider running one campaign.

Reason 1: Facebook Advertising Is Very Effective!

According to an eMarketer study, 96% of social marketers see Facebook as the most effective advertising platform.

Over the years, advertising on Social Media has grown into a popular marketing channel. Because it is one of the most effective paid advertising channels, helping to attract new potential customers and turn them into paying customers.

Advertising on Facebook is suitable for both B2C (Business to Consumer) and B2B (Business to Business) companies, and there are many success stories showing that thanks to Facebook advertising, the marketing results increased more than 5 times.

If you think it’s too late to jump into Facebook’s advertising market, don’t worry. On the Facebook platform, with constant user growth and advertising opportunities, the effectiveness of your advertising with other advertisers is the same.

Social Media advertising budgets have doubled worldwide in the past 2 years – from $16 billion in 2014 to $31 billion in 2016.

In 2017, analysts predicted a 26.3% increase in global social media advertising spending.

According to a TechCrunch report, Facebook’s daily active user count increased by 18% to 1.23 billion in 2016.

Reason 2: The Setup Process Is Simple And The Results Are Very Quick!

You do not need to be a member of Fortune500 or get sponsored to advertise on Facebook. In fact, just a few tens of dollars you can advertise on Facebook already.

With Facebook ads, the best thing is that you only need to spend only $10. You will see the first result immediately without spending too much time. In fact, you can even direct people to your landing page at a cost of $0.10 to $0.30 per click, depending on the ad placement.

Perhaps that’s why 65 million businesses are using Facebook Pages and over 5 million businesses are joining Instagram. What are you waiting for but do not join right away.

Compared to Google AdWords, managing ads on Facebook is a lot easier. Moreover, you do not need to spend too much time learning about Facebook advertising before you can set up your own advertising campaign.

Reason 3: You Will Reach Out To Potential Customers

By January 2017, more than 1 billion people saw an ad through the Audience Network every month.

Of the 1.6 billion monthly users on Facebook, people uses Facebook, Instagram and Messenger 50 minutes a day. With ads on Facebook, you will have the opportunity to reach out to them to promote their products and services.

Facebook’s target audience has a lot of choices, for example, targeting people based on your interests, demographics, location, actions on your website, in-app interactions and more.

This makes Facebook the best advertising network to create detailed target audiences with high ROI.

Reason 4: Facebook Advertising Campaigns Can Customize A Lot Of Things

With Facebook constantly adding new ad placements, including video ads and instant article ads, there will be plenty of opportunities to create beautiful and effective ads.

In addition to customizing your ads, you can also customize other elements of your Facebook advertising campaign, including:

• Campaign objective
• Target audience
• Bidding
• Delivery optimization

These options make Facebook the most customisable ad network, allowing you to create advertising campaigns exactly as you have planned.

Reason 5: Facebook Is Always Updating And Adding New Features Monthly!

In 2017, Facebook added a lot of new features like: Messenger Day, Instagram Stories, Live Video updates, improved advertising reports.

Along with all the updates on Facebook, advertisers increasingly have the tools and tactics to reach their target audience.

Does anyone think video advertising can be easily set up, anyone can do it?

So far, we’ve seen Facebook perform an average of six monthly product updates, meaning that there will be more than 70 new and improved features every year. No other advertising network can keep up with this!

The faster you learn how to advertise on Facebook, the earlier you will be able to discover and reach potential customers on Facebook ads.

Conclusion

Please keep in mind that, if you work as a digital marketer, your job is to enhance the brand value of the business you are promoting and to generate a constant flow of leads along with goodwill. And advertising on Facebook might be a good choice that works well for your business model.

Last but not the least, thank you for reading my whole post about Facebook Advertising. Don’t forget to check out my recent advice here:

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