How Digital Changes The Way People Do Marketing

How Digital Changes The Way People Do Marketing

Digital is reshaping the advertising world in the most positive ways.

When Heineken USA launched Desperados, a tequila-flavored beer program, in 2014, the company had to launch two different advertising campaigns. In some states, Heineken buys TV ads, while in others, it only runs mobile ads at specific times of the day.

As a result, in the states that run digital advertising, consumer awareness of Heineken beer is only 23% – higher than in the states that run ads on TV. Because, on Friday, at 9 pm, most people don’t watch TV.

They use cell phones and social networks. The effectiveness of digital advertising is one of the main drivers of Heineken USA, which spends 30% of its advertising budget on digital advertising platforms this year – up from 20% in 2014.

Digital Marketing Is A New Trend

Thanks to an increase in providers from Netflix and the BBC’s iPlayer for Facebook and Snapchat, consumers have more access to media on digital devices than ever before. This boom allows advertisers to tap user data to target the right target audience and deliver the right message at the right time.

According to Jeff Green, CEO of The Trade Desk, the advertising industry in the world is being shaped by huge amounts of data and technology that allows marketers to access, analyze, and use data there.

Big Data

For example, in online advertising, the application of Big Data will help businesses to form an advertising strategy suitable for each specific customer group, also known as the ability to target – an Outstanding advantage of online advertising compared to other traditional advertising types.

Instead of advertising images appearing rampant in the media, advertising activities targeting the target audience will only show ads to a group of customers in need.

For example, a group of customers who have a habit of learning about technology products, such as cars, will be less likely to receive ads for beauty products.

They will often see banners, and videos … about cars when searching for news, listening to music, or watching YouTube … This will not only improve the effectiveness of advertising but also save costs for enterprise.

The growing complexity of digital marketing makes today’s forms of advertising more essential than ever but also raises obstacles for what standards must be met.

The next generation of standards must work with different types of advertising (concepts, content, and commercials) in a world where content is always on-screen, and flexible enough to change constantly. 

IDC predicts that marketers will increase their investment in marketing and advertising technology to 32.4 billion USD in 2018 from 20.2 billion USD in 2014.

According to Forrester Research, nearly half of all marketing surveyed marketers said they plan to increase their digital advertising budgets this year; 40% said that they would spend more on data analysis.

Apply Digital Marketing

Smart marketers, companies, and publishers don’t have to wait for official forms of advertising to appear.

But instead of experimenting and researching emerging future advertising forms, they use The knowledge gained to influence the orientation of the advertising industry.

At the annual conference for F8 application developers (San Francisco), Facebook shared several major changes in supporting both media companies – content producers (Publisher) and advertising agencies ( Advertising).

It is worth noting that Facebook user data can now be linked to the LiveRail ad sales network, enabling Publisher to sell more focused and accurate video ads. And Facebook will help the Advertiser “see” how external customers interact. Meanwhile, marketers are increasingly provided with tools to exploit content and find new customers.

Thank you for spending time on my blog! Hopefully, this post can do wonders for your digital marketing journey!