Onpage SEO overdose – Are you making this serious mistake?
There are many websites make mistakes when going too far in the Onpage SEO strategy. So, what is the difference between proper onpage and “over-optimized”? How to realize an over-optimized website?
Good Onpage SEO combined with smart Offpage strategy will help your website appear sustainably in high rankings on search engines.
This is what anyone doing SEO knows, even too well. Because of the importance of SEO Onpage many times, many websites make mistakes when going too far in the optimization strategy.
Finally, what is the difference between proper website optimization and “over-optimized” website? And how do you recognize an overly optimized website? Let’s find out in the my following article!
What is overdose optimization?
An over-optimized website happens in the case of techniques that increase rankings in search engines with side effects, damaging the quality of the site. Any SEO-er knows that keyword stuffing and link-spamming means putting your Onpage SEO dead. In 2012, Google introduced a penalty for sites that play link-stuffing and link-spamming.
As a result, there are websites that are penalized for losing their indexes completely. Therefore, the optimization of overdose is the poison pill for your SEO, be careful!
Over-optimizing, instead of creating effective Onpage SEO, users will have a worse experience when visiting your site.
In particular, text is so keyword-packed that it makes your paragraphs “stuffy” and unnatural. the fact that you have tried to over-optimize your anchor texts.
4 signs Onpage SEO overdose can make you fail in SEO strategy!
Onpage SEO is only really effective if you know it is enough to stop. If marketers are too greedy to increase the results of their keywords on search results, they are killing their site.
Google has many algorithms to detect and punish cases of overdose optimization. The following are signs that you are giving your website “drinking poison”.
Stuffing onpage SEO keywords with text “cramped”
Keyword stuffing is the most obvious sign of whether you optimize overdose.
Of course, the allocation of keywords with reasonable density will be very good for increasing website rankings.
Inserting the right keywords will help Google understand what your article is about and then rank it accordingly.
However, if the text is excessively optimized, too much keyword insertion will make it difficult to read.
Write Onpage SEO articles with strange, irrelevant keywords
Do not try to insert links for Onpage SEO keywords that are not related to your website content. This is a very familiar expression about over-optimizing unrelated keywords.
When Googlebot visits your website, they will visit all the pages that follow the links that appear on the web. Therefore content and keywords are not related to each other will reduce the overall power of the website.
Optimize SEO Onpage by using multiple H1 in one page
There is an unwritten rule when optimizing Onpage SEO as allowing only one H1 tag. H1 is the main heading of the page, must contain keywords and represents a summary of the content of the page or article that said.
Using more than one H1 tag per page is an overdose optimization behavior. Googlebot will be “confused” when crawling this page because they will not know what is the target to represent the most important content of the page, so remember, a page/post only needs an H1 tag.
You will probably use a lot of H2, H3, and H4 but it should only be an H1 tag.
Spam link and keyword in footer: not an effective way of Onpage SEO
Google is gradually underestimating the value of footer links.
In addition, when the keyword’s position is at the bottom of the content of a page. And these links only get a minimum quality score, the keyword’s CTR and a host of other metrics will be very low and simply bring no value to SEO Onpage.
So when you want to add keywords in the footer, consider carefully, like you’re playing an adventure game.
The opposite effect of optimizing Onpage SEO overdose?
The latest update of Google Panda is aimed at all websites whose content is optimized on page SEO. If you are wrong on the way of optimizing content, excessive number of keywords, you are at a very high risk of Panda penalty.
And Marketers know what if Panda penalizes it, the website easily sees a sudden drop in the rankings. Therefore, over-optimizing your content can be counterproductive.
Over-optimized also leads to poor user experience. Your text will no longer be easy to read and interesting if you add too many keywords.
A text that is full of links is also not attractive. If your visitors feel uncomfortable, they will not want to make a purchase or return to your site. That means excessive Onpage SEO will receive less attention from social media.
Last but not the least, I recommend a topic you might find interesting:
7 COMMON MISTAKES SEOERS USUALLY MAKE IN IMPLEMENTING SEO
Thank you for reading and please feel free to leave any question below!