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4 Paid Traffic Channels You Should Run For Affiliate Marketing

4 Paid Traffic Channels You Should Run For Affiliate Marketing

Amid the growing pace of commercial business, the Website has become a key tool in most online sales plans of businesses. As for SEO (Free Traffic) is the user coming to the Website through natural results in the first position of the Google search engine.

Then Paid Traffic is where you actively introduce the product and brand content to users through advertising. Paid Traffic is a channel favored by many publishers for its efficiency.

4 Paid Traffic Channels You Should Run For Affiliate Marketing

Here are 4 popular paid trafic channels that make high efficiency:

Google Adwords

4 Paid Traffic Channels You Should Run For Affiliate Marketing

What? – This is Google’s paid advertising platform. Usually shows in the first 1-3 lines when searching on Google. Based on the keyword you bid, Google Adwords will classify and deliver ads to the appropriate users.

For who? – Google accounts for 77% of searches worldwide. Therefore, Google Adwords will be suitable for businesses and content creators.

Why should we use it?

As mentioned above, up to 77% of the search volume starts from Google. Besides, this common buying mentality is that users often check Google before making decisions.

The reason people trust and search everything on Google is because this tool can provide a lot of useful information. Nothing can be denied, this is an ideal place to reach customers.

Facebook Ads

4 Paid Traffic Channels You Should Run For Affiliate Marketing

Another paid traffic source for your affiliate marketing platform.

What? – It is the most popular social network today. So it’s no surprise that Facebook is the largest social networking advertising platform today. With algorithms built on user behavior, Facebook Ads has the ability to target the right customers.

For who? – As of December 31, 2019, Facebook has 2.41 billion active accounts per day worldwide. It can be seen that this is a great land for most businesses, marketers or freelancer.

Why should we use it?

People come to Facebook in the spirit of entertainment and updates from the online community. The valuable content will help you quickly access to the customer file.

At the same time, the platform allows advertisers to place Facebook Pixel hidden on the Website to “pursue” people who have visited the Website (also known as re-targeting).

Instagram

4 Paid Traffic Channels You Should Run For Affiliate Marketing

What?

It is a visual social network through artistic images. Instagram is controlled by Facebook. Like the early Facebook, Instagram is gradually asserting its position compared to other social networks. Especially after the launch of Stories and Live, Instagram has started to make money through advertising.

For who?

Instagram is oriented as a social network for those who like beautiful pictures. As a result, this social network has attracted more than 1 billion users. Of which 59% of users are between 18 and 29 years old, also known as Generation Z. So, this is a social network suitable for brands directed to Generation Z.

Why should we use it?

If businesses focus on product images and want to reach the Z generation and the future is the Y generation (Millenian). Instagram will become a “golden land” which publisher can not miss.

Influencer

4 Paid Traffic Channels You Should Run For Affiliate Marketing

What?

A form of communication of products/services through an influential person in a specific group of people who share some common characteristics.

For who?

This method is mostly for products/brands that want to use 3rd party to communicate products/services.

Why should we use it?

Influencer are people who have a great influence on a specific group of people. Among the dozens of information that is posted in the media every day, customers tend to trust more influential people.

In addition, with followers from thousands to tens of thousands, influencers will help businesses convey information as quickly as possible.

With the rapid development of technology, many Influencer have now started joining Affiliate platforms to leverage the power of influence. This is also seen as an advantage for businesses.

When participating in Affiliate, besides publishers, products/services also communicate by other influencers.

Conclusion

At first it sounds like Free Traffic would be a wise decision because it’s free. However, in order to leverage, accelerate the development of Free Traffic and quickly gain high traffic, Paid Traffic is a potential option.

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