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Social Media Marketing And Building A Marketing Strategy

Social Media Marketing And Building A Marketing Strategy


Social media marketing is the process of creating tailored content for each social media platform. Include activities like posting text and visual updates, and videos that drive audience engagement. As well as paid social media advertising promoting your business.

Social Media Marketing is an increasingly common concept in the marketing environment, especially Digital Marketing. So what is that concept and how can an effective SMM strategy be built? Let’s find out through this article.


Social Media Marketing (SMM) is the use of social media platforms to connect with your audience. Aim to build brands, increase sales and drive website traffic.

Social media marketing is the process of creating tailored content for each social media platform. Include activities like posting text and visual updates, and videos that drive audience engagement. As well as paid social media advertising promoting your business. The main social media platforms (currently) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.


   [+]   Social News: Digg, Reddit, Newsvine: read information through posts, vote or comment

   [+]   Social Sharing: Instagram, Snapchat, YouTube: create and share images or videos

   [+]   Social Networks: Facebook, LinkedIn, MySpace, and Twitter: connect everyone and share.

   [+]   Social Bookmarking: Delicious, Faves, StumbleUpon, BlogMarks and Diigo: share or bookmark sites of interest.



   ♦   Push Brand Awareness

Consumers today flock to social media when they want to know more about an organization or product. Because that’s where they’ll find other people talking about that business.

Check out these stats from Oberlo to get a feel for why having the right social media marketing strategy is a must for business success in 2020. And beyond :

71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family.

90.4% of Millennials 5% of Generation X and 48.2% of Baby Boomers are active social media users.

Facebook alone has more than 2.7 billion monthly active users.


   ♦   Target Target Audience

One of the most important advantages that social media networks have brought to the corporate world is this. When a company posts an ad on a social networking site, they specify the person’s profile they want to see.

As a result, companies can easily satisfy their target market. Before the advent of social media, companies struggled to decide how well their ads were targeted and whether they would reach the desired audience.

   ♦   Direct Contact With Customers

Businesses can directly contact their consumers and stay in touch with them through social networking sites. If a company has new merchandise, promotions or other news to share. Then the company should connect with its consumers directly instead of through other channels.

   ♦   Increase Website Traffic

Your options for driving traffic to your website are ever-expanding thanks to social media. Every social profile you have is a possible route to your website. And each post is a new opportunity to provide value and demonstrate to travelers and followers why they should visit your site.

These visits can ultimately lead to more leads and conversions.


   ♦   Multi-Channel Campaigns

It’s easy for today’s buyers to switch between platforms. Such as from a website to social media. Then back to social media via email. While social media is effective on its own, it becomes so much more when it is combined with marketing and strategic efforts.

Social media posts promote and reinforce your message on other platforms. And they give you another opportunity to reach your audience, no matter where they are.

Manage all your social media accounts in one dashboard? Check out these handy tools:

MultiSociFit Review – One-Click Blasts Your Link With Free Traffic From 20 Sources

SociRobotic Review – Put Your Brand In Front Of Billions Of Social Media Users


   ♦   Choose Social Media Marketing Strategy According To Business Goals


Each of your goals should be:

   [+]   S – Specific

   [+]   M – Measurable

   [+]   A – Attainable

   [+]   R – Relevant

   [+]   T – Timebound

This is S.M.A.R.T. target frame. It will guide your actions and ensure they lead to real business results.

Keep track of metrics that make sense.

Pointless metrics like follower count and likes are easy to track. But it is difficult to prove their true value. Instead, focus on things like engagement and conversion rates. You may want to track different targets for different networks. Or even use different for each network. Social media goals should align with your overall marketing goals. This makes it easy to demonstrate the value of your work and gain the trust of your boss.


   ♦   Learn About Your Customers

   [+]   Create Client File

Knowing who your audience is and what they want to see on social media is important. That way, you can create content that they will like, comment on, and share. It is also very important if you want to turn social media followers into customers for your business.

When it comes to your target audience, you should know things like:

Age, Location, Average Income, Typical Job Title or Industry, Hobbies

   [+]   Data Collection

Social media analytics can also provide a lot of valuable information about your followers. Who they are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.


   ♦   Learn About Your Opponent

Odds are your competitors are already on social, and that means you can learn from what they’re doing. A competitive analysis allows you to understand who your competitors are and what they are doing well and not so well. You will have a clear understanding of what is expected in your industry, which will help you set your own social media goals.

Set up an account and improve your profile. When you decide which social networks to use, you also need to define your strategy for each.


In addition to mastering the concepts related to Social Media Marketing, a company that wants to have particularly effective marketing activities on online platforms must also successfully build a suitable strategy. I hope you have a basic understanding of Marketing as well as some tips on building an SMM strategy.

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