Twitter Statistics You Should Know Before Starting Your Marketing Strategy

Twitter Statistics You Should Know Before Starting Your Marketing Strategy

If you’re just starting out with your e-commerce venture. Social media is the channel you will want to include as part of your marketing strategy.

Facebook, Twitter, Instagram, Snapchat are channels that bring a golden opportunity with great potential. To increase your brand’s coverage and brand awareness.

Among social media platforms, Twitter can be particularly complex, with short lifespans and challenging character limits. So to understand how to best optimize Twitter strategy.

First, you need to be equipped with the most important Twitter statistics to answer questions like:

    ♦    How many people use Twitter?

    ♦    How popular is Twitter among consumers?

    ♦    What are some Twitter demographics to consider?

In this article from Mei-Review blog, we will introduce you to 8 statistics Twitter needs to know by 2020. To look into your digital brand’s social media marketing strategy. Along TOP Marketing to track!

Twitter Statistics – Number of Twitter users

One of the first questions that comes to mind when considering a Twitter marketing campaign is probably: How many people use Twitter?

Twitter boasts 330 million monthly active users (as of Q1 2019). Of these, more than 40%, or more specifically 145 million, use the service daily (Twitter, 2019).

This is the first quarterly growth of monthly active users for Twitter in a year. Has declined since its highest level in the first quarter of 2018.

This platform has been struggling in recent years. Especially for harassment cases and U.S. political intentions. But Twitter took action in response. By wiping out up to 70 million fake accounts last year.

Currently, it is difficult to predict whether this growth trend can be sustained or not. And although it can still be much lower than Facebook’s 1.5 billion daily users statistics.

But there is no doubt that Twitter is still an important part of a successful marketing campaign.

Plus, consider the fact that about 500 million people visit Twitter every month. That’s 1.5 times the number of monthly active users. Twitter statistics reflect well on Twitter’s true reach.

Twitter Demographic Statistics – Age

Instagram and Snapchat may have captured the younger demographic market share. But Twitter has its own audience to attract.

About 6/10 (63%) of Twitter users worldwide are between 35 and 65 years old (theVAB, 2018).

This paints a fairly clear picture of Twitter’s appeal. Adult audiences are more likely to use Twitter than Snapchat and Instagram.

The average mature Twitter user in the US seems to fall near the lower end of that range. With an average age of 40.

Twitter Demographic Statistics – Gender

Globally, Twitter is more popular among men than women:

66% of Twitter users worldwide are male compared to only 34% of females (DataReportal, 2019), which sets the ratio of male to female to 2/1.

This also reflects the sex demographics of Twitter users in the US, but with a smaller margin. Twitter demographics in the US show that 56% are male, as opposed to 44% female.

Here, another interesting statistic to ponder when building Twitter campaigns: Women are said to be more likely to interact with brands on social media than men.

Twitter Statistics 4 – Average time on Twitter

The average time spent on Twitter is 3.39 minutes per session (Statista, 2019).

Twitter is a popular means of conveying breaking news. And it is one of the top reasons people use Twitter. In fact, journalists account for nearly a quarter of all verified accounts on Twitter.

The news on the tweet is usually short, making reading time easy and fast. This explains the relatively short amount of time per session on Twitter compared to social media giant Facebook. There is an average session of 4.96 minutes.

Twitter Statistics 5 – Number of app downloads

There were 11.7 million downloads from the Twitter App Store App in the first quarter of 2019. Sign up for an annual increase of 3.6% (Sensor Tower, 2019).

This is also the most downloaded quarterly for Twitter since 2015.

But despite the increase, the Twitter app is outside the list of the 10 most downloaded iOS apps. It ranks 16th on the list quite far from its main rivals – Instagram, Facebook and Snapchat.

According to Twitter statistics, this app does not work well on the Google Play store. Can’t even make it to the top 20.

Twitter is popular among B2B marketers

If you need more Twitter stats to convince you about the potential of the platform. Then this is another statistic.

67% of all B2B businesses are using Twitter as a digital marketing tool (Statista, 2018). And given the number of active Twitter users, this number is truly surprising.

Social media has given rise to the ability to engage individuals with consumers. So much so that the brand-customer relationship has gone from unilateral to multi-dimensional. Even omnidirectional.

In other words, brand messaging is no longer a simple one-way conversation. That is, the direction consumers only listen to. They are now well equipped to respond, respond, and interact not only with their brands and messages but also with other consumers who are also engaging.

In fact, 77% of Twitter users have a better impression of the brand when they respond to a tweet. And 6/10 users expect a brand to respond to any customer request within an hour.

Twitter Statistics 7

Consider the following Twitter statistics:

• Half a billion tweets are sent out every day (Mention, 2018).
• That is equivalent to 5,787 tweets per second.
• The average Twitter user only follows five brands.

When making a social media marketing plan, keep in mind these Twitter statistics. More specifically, think about the ideal time to tweet to reach key market (s).

Analyze your tweet statistics to determine the best time to send tweets. Social media tools like Buffer and Hootsuite can help you schedule and analyze your tweets to find the best time to reach your target audience.

Twitter Influence On Consumer Habits

4/10 Twitter users purchased after catching it on social media platforms (Digital Marketing Institute, 2019).

This is a great reflection of the growing influence of social media on consumers’ buying habits and underscores the importance of brands on social media.

However, getting your brand involved in Twitter revolves around more than just interacting and engaging. According to Twitter, users’ buying intent is up to 5 times when exposed to tweets from both influencers and brands, as opposed to 2.7 times just for brand tweets.

Participate in Twitter campaigns with influencers with clear benefits for your business. And you may want to start looking for suitable influencers as soon as possible.

Conclusion

If you only have one fetch from these Twitter statistics. Let’s say it’s one of the most important social media sites that will be part of your brand strategy.

And with 330 million active users, there’s a huge group of consumers to reach out and engage with. So, if you are not already there, your ecommerce business could be lost because your opponent is probably already there.

Thanks for reading this blog.

The topic you might feel interested: 3 Steps To The Best Instagram Marketing Strategy