3 Steps To The Best Instagram Marketing Strategy

Discover 3 Quick-Start Steps In Instagram Marketing Strategy

With a growing number of users, Instagram is emerging as a potential digital marketing channel. Compared to the advertising perspective, it seems that Instagram is a “blue ocean” less competitive than Facebook.

Instagram is particularly popular with young people. Social networking is gradually becoming a “lifestyle” for many young people in the world. So how to best exploit the “blue ocean” Instagram Marketing effectively?

Let’s review the tips below with Mei! Certainly, there will be many things you can apply immediately for your Marketing campaign. Let’s check!

The following article overview will system in 3 main steps to improve Instagram Marketing:

• Awareness: Increase your Instagram followers via Influencer Marketing or user channels that create message content for businesses.
• Interaction: Generating traffic to your website via Lead Magnets or Instagram Stories.
• Conversion: Increase revenue with valuable content and a call to action (CTA)

Instagram Marketing Strategy – Step 1:

INCREASE FOLLOWERS ON YOUR BUSINESS’S INSTAGRAM ACCOUNT

Increasing followers is the first essential element before marketing on Instagram. The more followers an account has, the higher the likelihood that potential customers will reach the posts.

However, make sure that the people following the page are completely natural, and are people who really care about your Instagram page.

One of the fastest ways to increase your followers is to take advantage of the Influencer’s reach.

Leveraging Marketing through Influencer channel

The influencer who has an influence on the behavior of others. The characteristic of the influencers is the possession of a large number of followers. They can be people who do any job such as actors, singers, musicians, business owners, … or even just a “diaper” mother.

Kylie Jenner has 124M followers

Collaboration with such influencers will help your business to bring the message to customers in a natural, much more reliable way than other advertising media. 

Mei-Review suggests if the business can not afford to pay a large amount of cooperation with Influencers. That is the use of micro KOLs (small influencers). This term has also recently become more popular in the Asian market.

However, in foreign digital marketing channels, some many individuals and organizations use micro KOLs channels regularly for their marketing campaigns.

The use of small influencers has the same effect as the big influencers. However, you will cost less and of course, the reach will not be as big as those of great influence. 

This influencer is sharing her experience of using a product

User-generated content

Another way to motivate your followers is to let your customers do the work for you. Here’s how to post user-generated content.

Sharing user-generated content is surefire evidence for other customers to trust your brand. User-generated content and messages also stimulate the exchange between different customers to comment, comment or share such content.

Instagram Marketing Strategy – Step 2:

INTERACT WITH BUSINESS INSTAGRAM FOLLOWERS

Optimize the profile part of the business account

“Welcome is the beginning of the story”! Make your Profile the first greeting for visitors.

For businesses, customers first check out the company’s Profile and decide if they like the company.

Here are a few tips to impress your customers at Bio (Profile):

• Create a very brief, non-meaningful, and ambiguous profile
• Create a Call to Action with a memorable URL
• Clearly state what the business has to offer

Attract customers to create Lead Magnets

If you are regular with Digital Marketing content, you will probably know Lead Magnets. Lead Magnets are just as effective on Instagram as they are on other platforms.

Marketers will now provide a FREE piece of content to attract customers to interact with the business. Then businesses will guide this customer through their sales channels.

Some content to create effective Leads such as gifts, documents, ebooks, giveaways…

Adding Lead links in your profile is another way to get customers to visit the link. If you provide a piece of useful or free content, the promotion will attract a lot of customers. When you provide more useful content (quotes, samples, …), your customers will find it useful.

Here are some tips to help Marketer create effective Lead content creation on Instagram:

• Create a few different leads for customers to engage in interaction without getting bored
• Create Content that attracts different types of Leads for each customer
• Create Lead posts that are similar to your other posts, from the format, style, or feelings of the writer.

Besides, you can always create CTA links for your profile to direct people to posts that lead. Instagram does not allow links to click on posts.

However, you can still add the link URL to your post. People can enter the URL and visit another page. You can also add links to your profile in about 24 hours from when you post a Lead. 

This post has CTA on it

Some other tips to create an effective Lead:

• Ask customers to tag businesses in each of their posts
• Use more icons to help your post stand out

The power of Instagram Stories

Instagram Stories is a useful tool for connecting customers with your brand. This way it helps to mirror your company with many other Instagram Stories features like swipe-up or new feature polls.

Swipe up feature (swipe up)

Instagram with a new swipe-up feature allows access to other links. When swiping up, customers can be directed to posts containing products, websites, fan pages, etc.

This is also a way for businesses to fully convey their stories. This way businesses can reach potential customers to convey the message.

However, to use this feature, the business account must have at least 10,000 followers. So, step 1: increase the number of new followers completed, then the next step can be taken.

Create a poll

Polls are a great way to encourage people to interact with you through Instagram. They also help you get some important insights about your customers.

Just like with the swipe-up feature, the polls use for business accounts with at least 10,000 followers. But when you meet those minimum standards.

Step 3: Convert Instagram followers into customers

In Step 1, you learn how to grow your account followers. Then, marketers create some strategies to use to attract followers, leading to your website.

How can you convert these many followers into customers?

Using Direct product links

Leading direct links to drive traffic and conversions from Instagram.

However, the Marketer adjusts the number of ads directly in a certain percentage. For posts that are commercial, try to tactfully link URLs. In particular, creating many valuable messages, and Instagram accounts of businesses will attract many customers.

Above are 3 optimizations for an effective Instagram Marketing strategy compiled and edited by Mei. Maybe this will be some information for Marketer Digital channel development as Instagram grows rapidly for businesses.

If you have any contributions, please leave a message for the Mei-Review blog!

The topic you might feel relevant: Brand Building