What Is Affiliate Marketing? How Does SEO Support Affiliate Marketing?

What Is Affiliate Marketing?

How Does SEO Support Affiliate Marketing?

If you feel strange to hear “Affiliate Marketing” that is very normal. Because this is a form of making money online has only developed in the past few years. Let’s find out what is Affiliate Marketing and does SEO supports it.

What is Affiliate Marketing?

Affiliate marketing is a way for you to make money by promoting other people’s products by referring to links. When someone buys the product via this link you will receive a commission.

In general, Affiliate Marketing is similar to the broker model in a traditional environment but is more optimized so that users can perform in the online environment through links.

For example:

Similarly, when you want to sell a house. The landlord will ask the broker to find customers. When the house is sold and completed, the broker will receive a commission from the landlord.

Apply this method to the online environment when customers buy through your referral link. You will receive a commission corresponding to that item. However, the way it works will be more optimized to fit into the online environment.

Affiliate marketing model includes 4 main components:

 [+] Advertiser: A person or supplier who has a product for sale that wants to increase sales by paying a third party to recommend their product. Any large or small business with a product for sale can become an Advertiser.

 [+] Publisher: People who directly advertise products through online channels to attract customers to buy Advertiser products.

 [+] Affiliate Network: an affiliate marketing network that connects as an intermediary connecting advertisers and publishers. To perform tasks such as paying a commission to Publisher, creating links, advertising banners for products… In some cases, the Advertiser and Publisher can negotiate directly with each other without having to go through the third party is the Affiliate Network.

 [+] Customer: customer purchases the product through referral links from the Publisher.

Specifically: The Adversiter will cooperate with the Affiliate and also through this Affiliate Network. Website owners or those who can promote products on the internet environment will register to become Publishers and now continue to operate. Affiliate marketing starts taking place.

Publishers will receive Adversiter’s product links and banners through the Affiliate Network. Then put or share this link in any online channel they feel the most potential. Such as websites, blogs, social networks, forums, emails…

When customers visit these channels. They see and click on the Affiliate links you place.

The Affiliate Network will track this click action and record it. If a customer successfully orders from this link it will notify Adversiter and Publisher.

Adversiter confirms and pays commission to the Affiliate Network.

The Affiliate Network will deduct a portion to pay publishers.

Note:

In the Affiliate Marketing model not through the Affiliate Network, the Publisher and Advertiser will negotiate and talk about the commission earned themselves.

However, this is usually only the case when the Adversiter does not need too many Publisher to help them sell their products. They only need to focus on some of the best quality and potential Publisher.

What are the benefits of affiliate marketing?

Optimize advertising costs

Affiliate Marketing works on a CPA (Cost Per Action) charging model. Meaning that only when the target is clicked will the provider take charge. This means that only when you sell the product will have to pay a commission to the referrer.

Unlike Google Adwords that charge per click or facebook ads will be charged on the number of impressions. Affiliate Marketing helps you optimize advertising costs, avoid virtual clicks, play badly from competitors or display improperly to potential customers.

Increase income all the time

As I mentioned the beginning. You have to work 8 hours a day to get your salary. But with Affiliate Marketing, it’s different, you can make money at any time, even when you sleep, you still make money.

That means you initially focus on choosing and investing in yourself a potential online marketing channel to place affiliate links. After acquiring a certain amount of traffic, you only need to maintain and optimize to attract more customers.

Because all affiliate marketing activities are done in an online environment. Anytime customers can click on the link you refer and make the conversion.

Example: You own a website sharing knowledge about marketing with traffic about 50,000 times per month. When doing Affiliate Marketing, you just need to place the link related to the website content. Such as introducing an online marketing course. Customers who access your website at any time can click on this course and the money will go to your pocket.

No need for products, no customer support

The role of affiliate marketing is the bridge between customers and suppliers, sellers of products. Therefore, when doing affiliate marketing, you do not need to enter inventory in the warehouse or take care of tasks such as delivery, buyer support…

The job of an affiliate marketer just stops bringing customers to the seller and the rest is getting a commission. Besides, with a wide range of products in all fields you can easily select and change the category you want to market without fear of inventory.

Therefore, to become a good affiliate marketer and sell many products. You should focus on cultivating good marketing knowledge to find and attract many potential customers.

Convenient and flexible

As an affiliate marketer, you will be more comfortable and free to work by the nature of your work as a freelancer working from home. You will not be constrained by time or strict regulations like in the office. But you will be able to flexibly choose the right products for the market from time to time.

Is affiliate marketing difficult or easy?

It’s undeniable that Affiliate Marketing has brought a significant source of income for many publishers.

Even it has become the main source of income for many people. However, if based on this to determine that doing Affiliate Marketing is easy.

It is not right because it is difficult or easy depending on the attitudes, practices and thinking of each person:

    ♦    If affiliate marketing was said to be too difficult. It would not grow and get many people involved and make money today.

    ♦    But given that affiliate marketing is an easy task, the number of people who fail to get started with affiliate marketing may not reach 95% (warriorforum.com).

Therefore, to be successful and become a good affiliate marketer, earn a lot of money you need to equip yourself with the following skills and thinking when you want to step into Affiliate Marketing:

Doing affiliate marketing takes time

Affiliate marketing is a long process of branding and optimization of appropriate marketing strategies to attract more potential customers.

For example: you can not put a product link on a website that has only a few visits per day. But needs to nurture and optimize to bring in high traffic. Then use this traffic source to place banners, Links that attract customers to convert.

Therefore, in order to be known to many websites or other online channels, you need to accept to spend some time and money to maintain and develop these channels before you want to make money from Affiliate Marketing.

It is for this reason that many people are impatient and have failed the first step when doing affiliate marketing.

Should focus on a specific area

In affiliate marketing almost any product or service you can choose to market. As a result, many affiliate marketers often choose products that have a high commission and forget that they are products that can reach their potential customers. This led to a failure to sell, began to become depressed and give up.

Affiliate marketing is essentially you selling goods on behalf of others. So to sell, you have to reach the right target customers and get the right products to your potential customers.

For example:

If you are a beauty blogger specializing in beauty, you cannot market your products as technology devices.

Because most of the customers following you are interested in topics such as makeup, fashion… So the products you need to choose to recommend should be specialized products such as lipstick, makeup, makeup remover…

Once you’ve identified the right niche for your potential audience, it’s easier to motivate them to buy.

Besides, you need to prepare yourself for the items needed at an affiliate marketer like online marketing knowledge, the ability to tinker with yourself and learn more about the relevant information as well as accept failure at the first steps.

In short, making Affiliate Marketing difficult or easy is in the perspective and approach of each person.

Ways to increase website traffic when doing affiliate marketing

Most of the reasons that affiliate marketers fail is not attracting traffic to websites. That are doing affiliate marketing so they do not sell products and do not receive commissions from Adversiter.

Therefore, I will offer a number of ways (including free traffic and paid traffic) to help publishers gain a great deal of traffic to the website when doing affiliate marketing:

SEO – Search engine optimization

Whether your website specializes in any field or industry. Just need good natural traffic, content that brings valuable value for readers and selecting the right related products will quickly earn you a fair amount of money from affiliate marketing.

Therefore, doing SEO is a way to help you increase free traffic for the website for the longest and most sustainable. Because if you SEO keyword successfully on Google the amount of traffic leading to your website is completely free and the level of reach to potential customers is relatively high. This is what any affiliate marketer wants to achieve.

The top websites thanks to SEO always have quality content, bringing valuable value to customers. So it is always the first choice when customers perform queries. Therefore, compared to other forms of paid advertising, the amount of traffic from natural SEO is always higher and better. The ability for you to sell products on the commission will be extremely worth the time and effort invested in SEO.

Besides, choosing SEO to increase website traffic when doing affiliate marketing is a reasonable way if you want to become a professional Affiliate Marketing. because in the long run, the cost of SEO is quite low compared to other forms of paid traffic.

Running Google Adwords ads

This is the fastest way to reach customers when your affiliate marketing website is too weak, SEO can not top it immediately.

It is obvious that you will lose money if the amount of running ads is too high compared to the number of orders. Therefore, with the way to increase traffic from running Google Adwords, you must carefully consider the cost compared to the commission received from the product to ensure the work efficiency is always positive.

On the other hand, as analyzed above, for novice publishers who do not have much cost to make, running ads is not the optimal way, bringing high efficiency.

For example: with a product that costs about 100$ when you receive a commission of 5%. You cannot run Google Adwords because the amount of money to run ads is sometimes greater than the profit.

Therefore, you should only choose products with a high commission to run ads, besides needing to deploy SEO website in parallel to bring more sustainable and long-lasting value.

Search traffic through social media channels

Today, many publishers are doing Affiliate Marketing through social networks. Using their channels to promote or create pages, create groups to market products. When customers buy products through these referral links they will receive a commission.

However, with publishers doing affiliate marketing through the website, they can take advantage of social networks to reach more customers, bringing traffic to the website in several ways such as:

    +    Share articles that bring valuable and positive messages to customers.

    +    Create multiple social media accounts to increase brand recognition.

    +    Attach website links on social networking sites.

In my opinion, to do affiliate marketing effectively. You should coordinate many different ways from time to time, each product. However, it is preferable to prioritize natural traffic increases such as SEO or social gathering to minimize costs.

Relevant article: >>>What is SEO standard website? The battle to “beat” Google SEO standards<<<

What to do with this traffic?

With the above methods, I have helped you to earn a lot of potential traffic to the website by doing Affiliate Marketing.

However, not all of these visits generate conversions for you to get a commission. So you need to make the most of this traffic to increase the conversion rate when doing Affiliate Marketing as the following suggestion from me:

    +    Place the registration form to receive useful information on the website so that interested users can register email.

    +    Website owners collect these potential emails to launch an email marketing campaign by inserting affiliate links into emails to send to customers.

With a set of potential customers you collect via email will improve sales through Affiliate Marketing.

Conclusion

Thank You For Your Time On My Website!

Affiliate Marketing is becoming the trend of making money online for Online Marketing lovers. If you want to become a good affiliate marketer. You should equip yourself with a good online marketing knowledge base, especially SEO.