What Is Wifi Marketing? How To Use Wifi Marketing To Reach Customers

What Is Wifi Marketing?

Wifi is not too strange for us, and today, many businesses have learned how to apply wifi to boost their business and marketing products and services.

So you already know what Wifi Marketing is, how to use Wifi Marketing to exploit and reach customers? Find out with me in this article.

1. What is Wifi Marketing?

“Is there wifi here?”, “What is wifi password?” are the familiar questions of anyone who stops at a place.

This shows that wifi is becoming a necessary part of the internet boom. So, to understand what the concept of Wifi Marketing is, you need to define what Wifi is.

Wifi is defined by its use as a wireless network. However, according to the specialized term, Wifi is an acronym for Wireless Fidelity (wireless internet access system) operating on a type of wireless radio waves similar to telephone, radio, and television waves. It allows users to access the internet within a certain physical distance, beyond which the device will not be able to capture Wifi.

Now let’s get into the concept of Wifi Marketing.

Wifi Marketing is a way to promote products, services, or collect customer information through a free wifi network.

This means that at some locations, the seller will provide free wifi access to customers instead of forcing users to enter a password to access. They have to look through a product advertisement and import information. Private, see promotion … can use this wifi network.

In addition to promoting products and services, some units also use Wifi Marketing to collect data on personal information and demographics of users to serve the marketing activities in the future.

2. Benefits Wifi Marketing brings customers and businesses

It is not accidental that customers easily provide free information to businesses. Nor is it random that businesses incur an expense to provide free wifi for customers to use. Behind the form of Wifi Marketing, they bring valuable values ​​for both customers and businesses.

2.1 For customers

 [+] Create convenience for customers when buying

Most customers who come to the store want to search for the product that they want to buy on the website to compare whether the price is different or the right product with the product they want to buy.

For this reason, shops with free Wi-Fi will save customers the use of mobile data for access, making it easier for customers to shop.

 [+] Enhance customer experience

Improving service quality aims to help customers feel more satisfied and more interested in shopping and the in-store experience. With the increasing demand for WiFi when shopping, the application of Wifi Marketing in stores will help customers feel more comfortable. Because they do not need to ask for the password from the staff.

Besides, nearly 62% of businesses said that when a store uses Wifi Marketing, customers will stay longer. This shows that their experience is better when there is Wifi Marketing.

2.2 For businesses

 [+] Increase brand awareness

Using an advertising video, eye-catching images, or introducing your business through Wifi Marketing will help customers remember you longer. Because you want access to wifi, customers must look through this information.

In addition, businesses can cleverly integrate prominent programs and events to attract customers to make a stronger impression. Making them easier to remember.

 [+] Easily collect customer information

With the mentality that only takes a few seconds to enter information, they can use free wifi, and save money on mobile data. Users are always ready to provide the required information when accessing Wifi Marketing.

Based on this mentality, many businesses have used Wifi Marketing to collect customer information by filling out a form or connecting to social networking accounts… From there, sifting out potential customers to nurture and maintain relationships with these customers via email, phone…

 [+] Understand the wishes of the customers

Instead of asking users to provide personal information about businesses. They can give short surveys about services and products to see what customers feel and expect from the business.

 [+] Increase sales revenue

Once Wifi Marketing has given customers and businesses these benefits, improving sales is possible. Businesses understand that customers respond appropriately, customers feel that the quality of products and services better helps accelerate the purchase process takes place faster.

3. How to use Wifi Marketing to exploit and reach customers

With Wifi Marketing, you have many ways to exploit user information and bring your products and services to customers. However, to achieve high efficiency. You should determine the purpose when deploying Wifi Marketing. To choose for themselves a suitable form, bringing high efficiency for businesses.

I will point out several purposes that come with each of the usual ways to make it easier for you to choose from:

3.1 Purpose to help increase brand awareness

 [+] Advertising form at the login page

The form of advertising on the login page is suitable for businesses that want to introduce outstanding products and services through videos or banners. When accessing the wifi, users will be asked to watch the entire video or surf to the last banner that appears “Access” button to connect.

 [+] Form for direct user interaction

This type of advertising is both interesting to users and easy to impress customers about the brand and products of the business. Some ways to deploy Wiffi Marketing in this form may be to create a small game, requiring users to scratch the screen…

3.2 Purpose of collecting customer information

By asking users to conduct surveys, fill in information, or connect to corporate social networking accounts. They will collect valuable information about customers.

With the collected information, businesses can use it to deploy remarketing programs such as running email marketing and Facebook advertising…

Forms of logging into wifi with social network accounts

The mode of entering information to connect to the internet.

Survey form to access wifi.

3.3 Purpose of increasing traffic to the website

Forms of transferring users to the website when connecting to wifi:

To achieve the goal of drawing customers to their website.

Many businesses have applied the form of wifi marketing to increase access. Specifically, similar to the first example I gave above:

    ♦    Users who want to access the wifi must click on the access button or log in to connect.

    ♦    After accessing the wifi, the system will automatically redirect you to the website of that business.

With this form of Wifi Marketing, it has a direct impact on increasing website traffic. In addition, for websites that are invested in SEO, it also helps to support the process of landing on Google faster.

Relevant article: >>>SEO TRENDS IN 2020 – 12 TRENDS HELP YOU GO TO TOP OF GOOGLE<<<

Because one of the factors that helps a keyword quickly get to the top is traffic, the more articles it gets access to, the easier it will be to top.

Besides, when you use wifi marketing to lead customers to your landing page is a good signal for Google to recognize and index faster.

4. Places to deploy wifi marketing

At cafes, restaurants, hotels, resorts

Applying Wi-fi Marketing at cafes, restaurants, hotels, and resorts… not only helps customers get a better experience when using the service. But it also helps businesses to promote their images and brands to customers.

If you apply the forms of advertising via Wifi Marketing, like page, share, check in on social networks… will help increase the level of the brand spread through these channels.

At events

Wifi marketing helps:

• Collect surveys, customer reviews about the event on how satisfied.
• Increase user experience to attract more new customers and retain old customers in the next events.

At hospitals, health facilities

The application of modern medical equipment is increasingly popular. So hospitals or medical facilities all need a wireless network connection for the medical examination and treatment of doctors.

Besides, with Wi-fi Marketing, patients can:

• Free access to watching movies, listening to music, and relieving stress.
• Use to contact relatives, family, and friends.
• Get information on test results, prescriptions…

Through Wifi Marketing, the hospital can introduce patients to medical examination and treatment programs, and information about doctors, departments, facilities… to help users feel secure and more confident.

At the commercial center

This is one of the places where you often encounter Wifi Marketing is the most deployed. Because the demand for wifi and the number of visitors in these locations is quite high.

So the ability to promote and reach potential customers is relatively large. In addition, surveys on Wifi Marketing also help the shopping center to recognize and improve service quality better.

Besides, thanks to Wifi Marketing, retailers can deploy their own marketing for their products:

    +    Offer current promotions to attract customers to buy products on the spot.

    +    Promote products to customers.

    +    Gather customer information for future marketing campaigns.

At airports, railway stations, bus stations

In order to serve customers who can easily access the internet to buy tickets, check information, and perform check-in at the stations, airports, and bus stations often deploy Wifi Marketing.

Combined with serving customer needs, these units also take advantage to advertise more about outstanding services, and incentive programs for passengers.

Conclusion

Wifi Marketing is growing and becoming a marketing solution applied by many businesses (especially B2C businesses) to increase brand awareness, collect customer information, increase access to websites…

With Diverse forms of advertising, you can easily choose and create for yourself an appropriate implementation, contributing to maximum efficiency for online marketing activities.

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