SEO TRENDS IN 2020 – 12 TRENDS HELP YOU GO TO TOP OF GOOGLE

SEO Trends In 2020

SEO Trends in 2020 – It will take a few months to come to 2020, but the SEO trends for the new year have been fixed by the Inbound Marketing community.

It is not too difficult to understand when the Online Marketing market is increasingly competitive, new websites spring up like mushrooms. New technologies are gradually emerging. At the time of technology 4.0, standing still meant dying.

That is why SEO administrators on Google need to be the first to master and approach new trends. Join mei-review to discover 12 SEO trends in 2020, so you can be the first to climb to the “top” of Google.

SEO Trends In 2020 – 12 Trends Help You Go To The Top Of Google

1. Voice Search Plays An Important Role In SEO

Before the technological revolution came from smartphones, people simply filled out information manually in the search toolbar. This is the reason that the SEOer especially spends time for his site to rank in the top hot search keywords.

Today, with the strong development of smartphones, people can use their voices to look for information easily. This drastically changed SEO and Inbound Marketing activities.

So how does Voice Search change SEO?

When users use Voice Search, they tend to ask long questions and get the right focus of what they are looking for. Short keywords no longer become important.

Voice Search is closer to users than ever before, when predictions from Econsultancy, one of the largest agencies in the UK have shown: More than 50% of searches on the Internet will come from Voice Search.

2. The Snippet Is Dominating

2020 is forecast to be the time Snippet dominates and appears dense in Google search results.

First, let’s find out what Snippet is:

Snippet is the result that Google answers users’ queries directly in the list of search results.

Take an example like this: When I type “How to play soccer?“. In the Google search bar, before returning to me the Web page that contains information about the rules, Google returns me information like this:

That’s right, Google directly answers the question I need. Most notably, the above answer is from the 3rd most popular Google search results list (headed by WikiHow’s article).

In this case, SEOer often calls the result “position 0“. Snippet can give search results outside the # 1 position a chance to see massive traffic from the Google search engine.

3. Videos Become The Main Source Of Information

Just as important as Voice Search, is Video search results.

Google has conducted research regarding users’ search behavior. Results showed that 6 out of 10 users prefer to watch video content online rather than on traditional TV. It seems that YouTube is a new “TV” among young people.

To optimize video search results, SEOer needs to research and choose the right keyword to climb the top, insert the keyword into the title, and describe the video carefully. Video content also needs to be creative, unique, and engaging.

4. Mobile Experience Will Decide Search Rankings

A website that is mobile-unfriendly can hardly gain the top ranking of Google. This will become a reality in 2020, especially as more and more users around the world have access to mobile devices.

Many studies show that 88% of users search for information on smartphones, while 84% of them search on computers and tablets combined.

The importance of website optimization on mobile platforms is just as important as keyword search and SEO content development.

5. Improve User Experience

No matter how compelling or creative your article content is if the web is slow to load, the interface is unfriendly, users will not maintain long on-site time.

Data from Salesforce has proved that only a 1-second delay when loading on the web is enough to make the rate of visitors interacting with the page reduced by 7%.

Besides improving page load time, do not forget to improve the user experience through the website interface: such as visual web design, good navigation, and building a logical sitemap, in logical order. These aspects are also important for Google to rank your web in search listings.

6. CTR and Dwell Time Become The “King” In The SEO Metrics

In 2020, CTR (Clickthrough rate of search content) and Dwell Time (The time users spend on the web from the time the mouse clicks the content to the back of the search page) becomes the indicators. They are the most important factors to evaluate the effectiveness of SEO activities.

Both of these indicators are clear: The level of user satisfaction when accessing the content they have just searched. The longer the on-site time, the higher the clickthrough rate, the better the content of the article, and the more likely it is to rank in the Google return list.

7. Artificial Intelligence (AI)

Artificial Intelligence or AI is one of the important technologies and has attracted a lot of attention from marketers recently.

Big companies like Google are also adopting AI to improve search results. Let’s look at how Google’s algorithm changed history over the last 10 years:

So how does AI work?

Using a complex algorithm system, AI learns the behavior of searching through a huge data system. This is a way for Google to organize the search results into order with great accuracy. This is not only an SEO trend in 2020 but also an ongoing fact that SEOers need to keep in mind.

8. Create Quality Content

Although online ads are still valuable in digital marketing, there’s no denying the fact that they’re getting more and more expensive. There is also no proof that users will click on ads on Google.

Many figures show that: Only 9% of the total advertising on digital platforms caught the attention of viewers, causing them to be “glued” to watch for more than 1 second. Other research shows that: Ad blocking applications are being installed on 615 million digital devices (according to a 2017 survey).

Content quality is the foundation of SEO. While ads become weaker, the content which is basically important now becomes even more important.

In the trend of SEO 2020, content is not simply condensed articles, conveying a lot of useful information, but also having to be creative, and convey the message by many different approaches (such as video, infographic, …).

9. The Length Of The Article Is Also Important

In the previous section, I mentioned how important improving content quality is in improving SEO rankings. But there is another truth that you may not have realized: The longer the content, the higher the article will climb to the top on Google.

A quality article with a word size of between 2300 and 2400 words often ranks in the top 5 of search result lists, according to the survey below:

The reason is that long posts with good content often make it difficult for readers to leave the screen, causing dwell time to be high. If dwell time is high, Google will automatically rank that article at a high rank, but a high rank will have high organic traffic. This is also a causal relationship – clear results.

10. Take Advantage Of Influencers

Digital marketers and businesses are more and more generous in using influencer marketing. According to a study by Linqia, an influencer marketing business that has worked with Nestle or Unilever, 39% of businesses spend a huge budget on influencer marketing in 2018 (in the range of $25,000 to $50,000 / year).

Hiring and employing influential people to build content marketing is a smart move for businesses to attract traffic and improve their website reputation. Furthermore, it can also bring you leads and generate new sales.

11. User Security

In an era where information security is a top priority, ensuring security for users when accessing websites is also an important factor in SEO.

Because if users feel unsafe when visiting the page, they tend to leave the site immediately.

More importantly, when you intend to collect information from users, it is your responsibility to protect that data from leaks and intrusions from hackers.

12. Use The Alternative Search Engine

Currently, Google is considered the most popular search engine in the world. But have you ever thought, if one day Google “died”, is there any platform to replace your SEO activities?

It is not too difficult for you to find backup options. In the market, there are many tools you should pay attention to, such as YouTube, Firefox, and Bing, … Discovering alternative tools that are also SEO trends in 2020.

Summary

SEO plays a very important role, not only with inbound marketing activities but also with the overall marketing strategy of the business. Not only is content building and keyword research, but SEO also involves aspects such as optimizing user experience, data security, and applying new technologies.

And most importantly, Google always puts the user’s search habits as the most important factor that decides the change in the search engine’s operation algorithm. Every trend, every change you should take from the root of the problem: User behavior.

Hope you have drawn yourself useful experiences about SEO Trends through this article. Do you have any questions or concerns? Do not hesitate to leave a comment below the article for us! Or check out my recent advice HERE