What is content marketing? The position of Content Marketing in online business

What is content marketing? The position of Content Marketing in online business

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What is content marketing and why do we call it king? In online business, Content Marketing position like? The problem will be unraveled!

1. What is Content Marketing?

Content Marketing is the activity of creating, managing and distributing valuable, relevant content in the business field to the target audience.

What is content?

Content is the center of all marketing activities, including all the information and messages that target customers receive in many forms such as: words, images, sounds, symbols, colors. sharp…

An article on how to whiten coconut oil on the website of a business producing coconut oil. A product promotional video. All information (containing messages) that customers receive is Content.

However, not all content produced by businesses is Content Marketing. Marketing elements are expressed in the target customer-centered content must:

    +    Attracting the right target customers of the business.

    +    Satisfying their current information needs.

    +    Relates to the business sector of the enterprise (the cosmetics industry does not produce vehicle content).

If you do not satisfy the 3 things above, that Content will become junk content!

A special thing about Content Marketing that you need to pay attention to:

Copywriting is more about creating content that is directly related to the product/service to persuade a buyer. And Content Marketing has a broader purpose: to build trust and relationships with customers through a large amount of useful content.

For example:

    +    Copywriting: Buying our cleanser will make your skin white and pink.

    +    Content Marketing: 3 steps of washing your face to brighten skin (not mentioning the products of the business, merely providing valuable knowledge to customers).

Content Marketing gradually creates the familiarity, trust and love of customers (even though they have not purchased products/services) with businesses over time with unique, interesting, and useful content chains. And when the need arises, they will give you more favor. Or when their acquaintances need it, they will recommend your brand!

Content marketing aims to “educate” customers in addition to directly advertising the company’s products/services. The knowledge that customers receive is the solution to help them improve their work and life. They are good enough to make them trust and loyal to your brand.

To organize and continually create content so that it remains a constant on the journey of “getting acquainted and becoming close” to potential customers, you need to consider:

Content Marketing is a long-term investment and has a clear content-oriented strategy.

2. The position of Content Marketing in online business

In the period of Marketing 4.0 with the development of digital technology and the strong spread of online channels (social networks, blogs, emails…). Content Marketing became explosive and competitive among businesses.

Content Marketing activities are more focused than ever. There is also a dedicated team to consistently develop online content within the specific communication strategy.

Certainly, when doing business online you must have yourself at least one online communication channel with customers. It can be through intermediaries like Facebook, Instagram, Twitter… or the owner like building a separate website. And what you need to keep connecting with your customers is content.

Compared To Traditional Marketing

With traditional marketing, content is produced in less density, when advertising or PR is needed. Therefore, this period only appears in the position of Copywriter.

However, when the internet exploded, people could connect with information constantly. So businesses also need to maintain customers’ constant attention to the brand by producing content regularly.

Based on this need, the position of Content Marketing was born, responsible for building strategies, organizing, and constantly creating content.

In addition, the internet and interactive technology create an environment for users to spread and share information quickly. This is a great opportunity for businesses to access large numbers of customers at the same time with cheaper costs.

The key is whether your content is appealing, interesting, useful, and touches your customers’ emotions. You see, at this point, the role of Content Marketing lies in the group of factors that determine success or failure.

3. Common types of Content Marketing

You are exposed to countless Content Marketing created by businesses both at home and abroad.

Type 1: Blog Content Marketing

When it comes to Content Marketing, it is necessary to mention Blog at first because of its popularity and importance. For many businesses, blogs are central to content marketing, and so is MEI-REVIEW.

Blog posts are mostly in the form of words. Therefore, it is simple, takes less time, and is much cheaper than other forms. At the same time, it can be found by customers through Google, the world’s largest search network. Readers can share them through many different channels. This is a solution that provides valuable information quickly and at a low cost.

You will easily find a Blog integrated on the website branded “the owner” of the business, where the value of the article lives with the existence of the website. Imagine how often you have searched articles on Facebook Fanpage since 2017. We only update information on social networks for a short time.

On the contrary, try to remember the times you searched on Google, have you noticed the many times you received articles many years ago? Or when visiting a website, you search for a certain topic and you can still get access to old posts.

Blog increases website brand value.

If a website is completely focused on the content of sales, it will only be in the form of “transactions” and the business will only attempt to target those who want to buy.

However, this makes the website look like a shallow lake, with no useful content to reinforce awareness, strengthen close relationships with existing customers, and nurture potential customers to convert in. the future.

Besides, content websites are very difficult to reach the searchers because Google is underestimating.

Moreover, once customers have visited your website, they are less likely to be jammed than other channels because there is so much different information that attracts attention (Facebook, online newspaper, email, …).

Type 2: Content Marketing in Infographic format

When splitting an infographic into two words: info + graphic. This is a form of content that provides information in brief form through graphic images. Visual information easily attracts readers and makes it easy to read, understand, and remember.

With a mass of information, valuable data that is encapsulated in an image will facilitate readers to share more, especially when social networks all prioritize visual attraction.

Infographics can be used with many types of information: statistics, brand storytelling, types of instructional content, comparison, research results, description of a process, business introduction, … and Any content you want to visualize.

Type 3: Video Marketing Content

Surely you have seen a lot of videos on YouTube, Facebook, … or websites with extremely short lengths (a few seconds) to ten minutes long of many brands.

Since the social network boom, it is not difficult to see that countless daily videos reach tens of thousands to millions of views and shares. This motivates Viral Video marketers, targeting tastes (Funny, novel, surprise, etc.) and human sociability (Video on social issues such as feminism, protection, environment, family meals, …).

You also need to consider the form of Live Stream.

Since 2016, Live Stream has been quickly adopted by sellers in particular and social network users in general. This is a type of video streamed in real-time.

The more people watch, the more your content will attract. Live streaming is extremely useful when you want to show customers an ongoing event of the business, product samples are filmed live, and online exchanges with customers, …

Type 4: Content Marketing in short form

Short-term Content Marketing is not about content length but about how useful content is over time.

The short-term content is usually trending or announcing events, or newsletters in a certain period. It is only valid and is of interest in the short term.

Content marketing on social networks is characterized by short-term behavior by quickly surfing the user’s new information as well as how to update the provider’s newsletter.

Very few people use social networks to read the content for too long. We are all busy with the current mass of “breaking news”. Therefore, the value of each post on social networks needs to be fully exploited in a certain time. They will then make room for a new post, or as we say: it will take a long time (unless you make ads for that post that make it appear constantly to customers).

Type 5: Email Content Marketing

Email newsletters are also a form of Content Marketing that we often receive from businesses every day.

Email is a tool that penetrates the privacy of individuals. Therefore, if you are allowed by the customer to send a message, it is great, your message will make it easier to build a relationship with them.

You can see Content Marketing building “affection” with customers through a lot of different emails: wishes for holidays, and birthdays, sending periodic useful blog posts, providing solutions by product/business services, event announcements, brief newsletters…

Type 6: Game Marketing Content

Game content is most easily encountered on social networks because it activates spread and customer interaction with the brand. In particular, products/services are often integrated into game content and bonuses.

The simplest and most popular type of Game content on Facebook such as: to like, comment, share, tag 3 friends, quickly and quickly, answer the A B C D test, etc.

Another less common type of Game content for businesses “playing” is to use the App to make games.

This means you have to design an entire game app on your mobile or website. Playing the Game on the App will give customers a unique experience, less interference from too many ads around, and a stronger impression of the brand.

Type 7: Content Marketing in Ebook format

Ebook Content Marketing often provides users with a set of knowledge in the field of business.

Customers mainly receive E-books in PDF format by downloading, and in return businesses will collect customer information such as name, and email, … by customers actively provided to receive free Ebook.

The ebook can be 5 pages long or over 30 pages. The depth of E-book content increases customer trust: businesses are experts in the field they are in.

Type 8: User-created Content Marketing

User-generated content is the permission for users to participate in posting content created by themselves in your content repository.

Together with customers who contribute to the company’s content store will help customers interact more with the brand. They feel they are heard. At the same time, users trust the opinions and knowledge of the community rather than the self-promotion of the business.

However, businesses need to ensure good control of the flow of content coming from customers.

Conclusion

In an age of connectivity, Content Marketing plays a key role in attracting and building relationships with customers. Therefore, businesses need personnel organization, and serious and continuous investment in content marketing strategies, especially in the Online Marketing environment. Constantly creating quality content helps boost the website’s internal resources.

Thank You For Reading!

The topic you might find interesting: Inbound Marketing