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What Is The AIDA Model? How To Apply AIDA In Affiliate Marketing

What Is The AIDA Model?

How To Apply AIDA In Affiliate Marketing

AIDA is a frequently applied model in building Affiliate Marketing strategy. Because this model has shown the most basic psychological movements of customers during the purchase process.

Skillful application of AIDA in Affiliate Marketing helps businesses lead customers quickly to make a purchase decision. So what is AIDA and how to use it?

What Is The AIDA Model How To Apply AIDA In Affiliate Marketing

What is the AIDA model?

There are many different models applied in Affiliate Marketing. In particular, AIDA is one of the theories that can be applied to the current Affiliate Marketing trend. So what is AIDA?

AIDA is a basic marketing funnel model that contains 4 elements: Attention, Interest, Desire and Action. Here are 4 factors that have formed a psychological transformation process of customers during the purchase process.

Understanding the AIDA model, you can apply it directly to Affiliate Marketing activities as well as other business strategies.

For example: a customer is looking for information about product A and “caught the eye” is that your website is in the top position. Attracted by the subject line, customers continue to click on the website to find out more information.

When accessing the website, customers are extremely interested in the messages on your website. Although at this step, most customers do not immediately make a decision. But customers also have signals of concern about your brand.

On another day, a new, “more persuasive” message from you reaches customers again. And finally, a promotional code is sent to the lowering point for customers to decide to buy.

Explain in detail the elements in the AIDA model

AIDA stands for Attention – Interest – Desire – Action. According to this formula, to become a true customer of the business, users need to go through 4 stages.

And in each of these stages, businesses need to have an appropriate strategy.

A – Attention: The stage of attracting customers

In the first phase of the AIDA model, all efforts of the business should aim to attract customers. Maybe through the top 1 position of the website on Google. Through the headline sentences, or just with an ad with a new style…

At this first step, the business needs to directly present the features that are most impressive to its customers.

The messages transmitted through the channels need to be elaborate. Because the impression of the first contact between business and customers is extremely important.

I – Interest: Interesting period

Once customers begin to identify and connect to the messages you provide. It’s time for you to give more information so that customers can understand the product.

The key point at this step is: the information presented must be of a quality similar to the values ​​you have used to attract attention to the previous customers.

Continuing to retain customers for as long as possible is the goal of this exciting period. If you have a large number of customers tracking your information. Although these customers have not yet created conversions, you have been successful at this stage.

D – Desire: The stage of yearning

The first two stages approved. And now is the time you are approaching the sprint phase – the stage that makes customers “crave” about the product.

You need to focus on fully embodying every aspect and benefits you can bring. At the same time, thoroughly exploiting insights to hit the needs of the target audience.

And when there is a homogeneity between customer needs and product benefits. Certainly, customers will want to own the product immediately.

A – Action: Decision-making phase

If the customer is still with you to this stage, then you only need 1 more step to close the sale. The effectiveness of this final stage depends largely on how you use the call to action. Accompanied by incentives, policies to promote faster action.

From attraction to excitement, to desire and ultimately to buying. It is an entire closed process of customers following the AIDA model.

What Is The AIDA Model How To Apply AIDA In Affiliate Marketing

How to apply the AIDA model in Affiliate Marketing

The theory of AIDA has only one. But the difference of each business is in understanding and applying the AIDA model in Affiliate Marketing. Each channel, when used in each stage, must have characteristics that are relevant to the goal in the same phase.

Also need specific indicators to measure.

Attraction period

[+]  Main objective

Increase brand awareness and attract customers’ attention.

[+]  Channels used

In the attraction phase, the Online Marketing channels used have the characteristics of being accessible to a large number of customers.

At the same time, it is preferable to use visual content (content through images, videos, infographics, etc.) to catch up with the trend and create a high level of attractiveness.  Channels that can use include:

    ♦    SEO

This is the top tool in the list because search engines are still preferred by most internet users. Once the website has reached the top, you do not only reach a large number of customers. These are all “quality” customers.

Because they are approached through keywords that express their needs (including information and sales keywords). And sometimes, your top position is a point to make an impression.

Users will be more trustworthy with websites on the first page than page two. SEO channels need to be maintained at any time when customers search for your website.

    ♦    Google ads and ads on Social Networks

Google advertising campaigns allow you to reach a large number of users in a short time. That fits perfectly with the goal for the first stage.

And the same goes for Social Network advertising campaigns. Information about you easily appears in front of thousands of users every day. This is the first step to apply the AIDA model in advertising.

    ♦    PR Online

By appearing on many relevant online newspapers. You can also reach a wide range of your customers. At the same time, building a good PR strategy also helps SEO in backlink issues.

    ♦    Content Marketing

Content is an important factor used in every channel. Because if your website has reached the top but the title is not attractive enough, you will not receive any clicks.

Or your Google ads have good frequency of display but content is not invested properly. The same result as above.

So besides choosing tools. How to tailor content strategies for each channel is extremely important. And the AIDA model in content is also gradually being widely applied.

Content needs to be used in strong style. Contains many elements of emphasis, curiosity or headline sentences. In addition, highly visual content such as images, videos, infographics, etc. is also encouraged to use at this time.

Measurement objectives that can be used in the Attraction Stage:

  • The number of website visits from the organic search.
  • Reach of advertising campaigns.
  • Access to the website from the advertising source.
  • Number of views of PR articles.
  • Visitors to wesite from PR articles.

Interesting period

[+]  Main objective

Create connection between customers and businesses to retain customers.

[+]  Channels used

In the second step of the process, providing customers with useful and relevant information is what the business needs to do. Therefore, the channels selected during this period include:

    ♦    Website

Developing website with useful and valuable content for customers is extremely important. Especially when you need to retain customers on your website.

This is the place where can create the connection between customers and brands. And whether you have made an impression.

But they will still leave you if the information on the web is still old content the next time you visit. More detailed information about the product also helps customers better understand you.

    ♦    Google ads and Social Media ads

Moving to a new stage, these forms can also help you continue to maintain customer interest. By continually maintaining remarketing with customers with useful content. Customers will receive more valuable content from the business.

    ♦    Email Marketing

Email channels can also help maintain customer care activities with useful content.

    ♦    Content Marketing

Content to keep customers interested is usually content that can meet problems or questions they have not solved.

Writing content according to the AIDA model in phase 2 usually revolves around the topic of guidance, troubleshooting, error handling, etc. in this phase is extremely suitable. No longer are headlines to make an impression, instead they are really useful information.

Measurement goals that can use:

  • The number of returning users returning to your website.
  • Time users stay on the website.
  • Bounce rate of website.
  • The number of pages in 1 session of the customer on the website.
  • Number of clicks on ad campaigns with useful content.
  • Interaction with useful content on Facebook. Mainly acts like, share and comment.
  • Number of website visits from Email Marketing campaigns.

Desire

[+]  Main objective

Highlight the value that the business provides so customers know that you can help them solve problems.

[+]  Channels used

In the third stage of the AIDA model, you need to make full use of the content to show your competitive advantages.

    ♦    Website

If in phase 2, you have Blog pages to show valuable information. Then at this step you need to push the sales page. At the same time, there should be a step in guiding customer behavior from useful content to sales content.

    ♦    Email Marketing

With a flow of email customer care set up earlier. You can integrate with the sales content at a certain frequency to reach customers.

    ♦    Social Media

With the product content, you can also gain a certain amount of interaction on social media channels. Besides content, video is a new trend that you should embrace on social networks to attract more customers.

    ♦    Content Marketing

Only one step away for customers to make the final purchase decision. At this point, the content used needs to be evocative towards the needs of customers to guide their behavior.

You need to diversify your message to meet a variety of needs. When the content catches the problem the customer is in need of. It is easier for them to take them to the final stage.

Measurement goals that can use:

  • Interaction of customers on Facebook. Mainly inbox action to find out more information. The same goes for other social media channels.
  • The number of website sales from the channels.

Action stage

[+]  Main objective: Converting customers through Online Marketing channels.

[+]  Channels used:

    ♦    Website

Website is often the last place for customers to convert. Therefore, you need to place CTA in the most convenient locations for customers. At the same time, the website must also update with incentives or promotions to promote faster action.

    ♦    Remarketing on Google

Remarketing for customers who are interested in brands with preferential content. This makes it easier for customers to make decisions.

    ♦    Remarketing on Social Networks

You can use Social Network ads to be the source of traffic on the website. Or directly collect leads right on these channels. At that time, you also need to select the CTA on the ads to create a better effect.

    ♦    Email Marketing to close the sale

It seems impossible. But in fact this is still an effective way for B2B businesses. By cleverly placing calls to action. Email will be the source of many potential orders after a long-term care process.

    ♦    Content Marketing in the final stage of the AIDA model

CTA is the most important content in this stage. Therefore, you need to use a strong and persuasive style for customers to take action immediately.

Measurement goals that can use:

  • The number of orders collected from Online Marketing channels (for B2B businesses).
  • Number of buyers (for B2C businesses).

What Is The AIDA Model How To Apply AIDA In Affiliate Marketing

4. Conclusion

Understanding what AIDA is, a medium enterprise can apply on its overall Affiliate Marketing strategy. In particular, Website and Content Marketing are two factors that always go hand in hand with other tools.

Therefore, you need to have an appropriate investment strategy for the website.

Thank you for reading! If you have any question, feel free to ask me on my website!

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