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Distinguish Quality And Toxic Backlink

Distinguish Quality And Toxic Backlink

Backlinks are still one of Google’s top three ranking factors. Without building high quality links, you will not be able to win high rankings for competitive keywords.

Not all links are the same. In fact, the wrong type of link can be harmful to your site and negatively affect your rankings, affect organic traffic and result in revenue.

You should regularly analyze your backlink and competitors to find opportunities to build new links that increase natural visibility. Also identify any issues that can reduce site performance, discover the most appropriate way to resolve these.


What is backlink analysis?

Regular backlink analysis will help you to have more detailed information about your link profile and competitors. This gives you the opportunity to distinguish quality and toxic backlink to improve your strategy.

So what are the benefits of backlink analysis?

Determine the distance of competitive links

Conducting backlink analysis helps you understand the link distance between you and your main competitors. By understanding the quality of your Backlinks and competitors, you can determine the ability to rank compared to others and see how difficult it will be to overcome them.

This means you can develop a strategy that helps narrow the link gap and gain additional competitive advantage.

There are many tools that can help you easily analyze your competitor’s backlink. The SEMrush Backlink Gap tool allows you to compare up to five domains. Help you have a better overview of competitors.

The better you compare yourself with your competitors, the better your strategy and the easier it will be to find opportunities to build links that have a positive impact on rankings.

Identify bad links

The wrong type of link (often called the bad link, malicious link, spam link or unnatural link) can reduce the natural performance of the website. Backlink Audit analysis is the most effective way to proactively identify these issues, thereby helping to protect your rankings.

If you unfortunately encounter the negative impact of bad links, you will need to conduct an analysis to troubleshoot and regain lost rankings.

What is quality backlink?


Quality links come from reliable sources and does not intend to manipulate search engine rankings. To learn more about it, you can find it in Google’s Webmaster Guidelines.

Google said: The best way to get quality backlinks is to create unique, relevant content that can become popular in the Internet community naturally. Creating good content pays off: The link is often chosen by the editor and the more useful it is, the more likely the editor will find the content valuable to their readers and link to the higher it is.

High quality links are editorial links that result from someone finding your content valuable and choosing to link to it.

Creating Backlinks is done by the editor or webmaster of another site, because they are the ones who decide whether to create that Backlinks or not. They will choose you if the content is valuable, because they want to amplify or use them to help their readers. That’s what we need to pay attention and understand.

Digital PR and content marketing are becoming popular link building tactics today. This is because they directly cause journalists, editors and other publishers to choose to cover a story or piece of content and link to it. These tactics help you build high quality links and avoid the risks associated with malicious links.

Standard of quality backlink

   [+]   Potential for earning referral traffic

If you still want a link when Google doesn’t exist, then this is an opportunity or potential to receive targeted referral traffic. Let’s not forget that links are mostly navigational. And if a link can direct quality traffic to your site, then it could be a good link.

   [+]   Fit your site content

Quality links come from other websites that have similar themes to your topic.

   [+]   Coming from a trusted source

Links are the selection of reputable links from one site to another and the highest quality links come from the most trusted sources. It’s like you trust a referral from a friend more than a stranger, and the same can be applied to backlinks. A link from a trusted website, such as the New York Times, is definitely higher quality than a blog that no one has ever heard of.

What is toxic backlink?


Google said that: Any link that intends to manipulate PageRank or rank of a website in Google search results may be considered part of the link scheme and violates Google’s Webmaster Guidelines. This includes any manipulation of links to your site or outgoing links from your site.

If Google considers a link an attempt to manipulate search rankings, it violates Google’s Webmaster Guidelines. But what kind of link is manipulation?

Put simply, non-editorial links that are actively placed with the main purpose of increasing search rankings. Malicious backlinks often show signs of low quality or try to manipulate rankings like: 

   [+]   Coming from websites that were set up solely for the purpose of outbound links.

   [+]   Coming from unrelated websites and content.

   [+]   Came from sites not indexed by Google.

   [+]   Forced into blog comments.

   [+]   Hidden in the footer of the web page.

   [+]   Exists on every page of the site.

   [+]   Use anchor text (use pre-commercial terms and target keywords as link text).

   [+]   Follow the link marked as sponsored.

This is the end of the article. Hopefully you already know how to distinguish quality and toxic backlink. Thank for your time on my website!

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