6 Reasons You Should Update The Old Content To Renew Your Website

6 Reasons You Should Update The Old Content To Renew Your Website

You don’t always have a good idea to produce new content. At these times, you can return to editing old posts. Updating the old content is necessary and also increases the efficiency of SEO.

If you read through the following reasons, I believe you will be more excited about renewing the old content for the posts published in the past.

Right here are 6 reasons you should update the old content.

The click-through rate is too low

In Google Search Console, you can check the click-through rate of articles indexed by Google. If on a topic that many people are interested in, but your article receives few clicks, you need to edit the article immediately.

First, look at the title and meta description, then go to the content inside. Please write it with a call to action stronger and more attractive.

The content may be outdated

Almost everything has changed over time, the content is no exception. There are many cases where the topic you wrote before now has changed or been added to other important content… Users today always need and like the latest and most complete content. If not timely adjust, the content, and the later, the easier it is to lose a significant amount of traffic.

Or simply are the words and expressions in that article now read again,n you will realize it is not optimal, or polished. Or outdated images… Thus, the article also needs to be edited for the better.

Better link control

Taking the time to update the content means that you will have the time and opportunity to review the links in the article.

Will the link review still work? Or can add or remove links in the article to ensure a link has the most useful information.

Add important information or intent on purpose

Even the article is still okay about words, logic, attractiveness… But when there is new relevant information, you need to quickly add more to the full. It is sometimes information in the form of words, images, or videos.

Or you simply update the post only to add marketing messages to the article that is receiving very good traffic.

Maintain stability on Google ranking

New content is quite difficult to get the top position on the rankings. But with long content, and already a certain amount of traffic… it will be easier to climb up. And checking, updating, and optimizing content will have a strong impact on promoting and maintaining good rankings.

Google encourages this

Every day, Google is tracking everything on your website. And of course, you update and refresh the content, and it also quickly identifies.

Today, Google not only analyzes searches by content type matching keywords but also by content semantics. That is, Google will have a way of understanding the topic you are writing about and identifying the relevance of the keyword to retrieve the results.

Therefore, updating the article and making the old content better will help you seize the opportunity to improve rankings and traffic.

In short, updating old content is not a difficult endeavor. But high value for SEO, for your own customers. So why don’t we do it?

Above is 6 reasons why you should always update old content to renew your website. Thank you for your time on my website!