SEO FOR LOCAL BUSINESS – OPTIMIZE THE WEBSITE FOR LOCAL SEARCH

SEO For Local Business – Optimize The Website For Local Search

SEO For Local Business – The website is one of the most important parts of Google My Business’s Local SEO. This is an important means to lead customers back to you. Regardless of changing consumer search and behavior, it will remain the place most visited by consumers. This is the place to get more information and connect with your business.

You may be surprised to know that the website also accounts for a small part of Google’s Local ranking algorithm.

Your website is a ranking factor that you have complete control over. This makes it the ideal asset to start a local marketing campaign. Take a look at the most important website optimization criteria in this post.

Improving your performance through each of these criteria will help you rank better for local search, attract more customers, more importantly, will assist in your website SEO campaign or keyword SEO.

Ability To Collect Information

Google has built a huge database with hundreds of billions of websites that Google’s algorithm will then analyze and rank. It does this by putting robots or spiders on the website. These bots will go to each link on the page and crawl the website – “crawling“.

   +   Technical issues

As a website owner, you want to make sure that a Google bot will crawl your website and store content in the database easily. The fastest way to assess the website’s crawlability is to check [site: yourdomain.com]. For example:

Take a look at the number that Google returns and evaluate whether it is correct or not. For example, if you have a website you have 5 pages and Google displays 1000 pages. Or, if you have a website with 1000 pages and Google displays 5 pages, then make sure that your website is having technical issues.

You should also register your website with Google Search Console to be checked by Google and give solutions.

   +   Website structure

The term website structure refers to the arrangement of functions and images of the website. It is basically the hierarchy of the pages within the website and the hierarchy of content within each page.

When it comes to local search, there are some important best practices to follow for website structure.

First, put your contact information in the header and footer of the website. And at the same time, it will make it easier for every customer who accesses the website to contact you no matter what page they are on.

There should also be a “Contact Us” page with more details about your business. Make sure you link to this page from the homepage, and ideally located it on the menu bar of the website.

   +   Contact page content

Your contact page should contain information and should be consistent with Google My Business (address, phone number, and business hours).

Embed a Google map on the page to help customers easily contact your address, and Google can also follow these clicks as a ranking factor.

Schema.org

Schema.org is a joint development code protocol of the leading search engines in the world. It was created to make it easier for companies to structure data so that search engines can better understand the website. The most commonly used is business communications.

Marking your contact information in schema.org is like “handing Google a business card.”

Highlighting your contact information in schema.org will be one of the factors to improve your rankings.

Mobile Friendly

70% of all searches come from mobile devices in recent years. Therefore, websites that have an unfriendly mobile interface or no mobile version will lose search rankings.

It’s clear that Mobile is an important ranking factor, and we need to make the website faster, easier to use for mobile visitors.

   ♦   Check the mobile-friendliness of the website

Google provides a mobile-friendly tool to test websites that are mobile-friendly. It alerts you to ongoing issues and displays screenshots of how the website will appear to visitors on mobile.

   ♦   Improve the mobile user experience

Google also provides detailed instructions on how to improve the user experience of the website for mobile visitors. Key aspects of user experience to keep in mind:

Does the width of the website automatically adjust the screen size (“viewport”) of the visitor’s device?

Does the text automatically resize for visitors on mobile phones so they don’t have to be awkward and read it?

Are calls to action and other buttons big enough for people to click their finger?

These types of adjustments for mobile visitors are called “responsive”. If the website is not responsive, it needs to be upgraded soon.

   ♦   Improve website speed

One of the website upgrades is to make the website load speed quickly. Users will often exit the site if encountering slow loading websites, improving the speed is also an important factor in the ranking of the website.

Relevance

And the above issues I have focused primarily on the technical aspects of the website. But if the website only has technical optimization but has poor or irrelevant content, you will rank poorly and attract very little traffic.

From a content point of view, the goal of the website is to communicate to both Google and users exactly what products or services the website and service location are offering.

These Keywords (Keyword Phrases) To Target

Keyword research is a fundamental but very important issue in SEO and the SEO project will fail if you have analytics and research that is not close to the user’s search trends. But there are a few ways to get good target keywords:

• Pay attention to the language that customers use with you and in email and contact forms.
• Pay attention to the phrase that Google My Business gives you when you enter related keywords.
• Do a search on any keyword, Google will have the keyword suggested for you at the bottom of the page.

Build lists for these keywords, and group them together, and you will get a chance for a page with many ranking keywords.

Keyword position:

The title tag the most important place is to have the target keyword. Note that the Title and Title Tag are not necessarily the same, but keywords are required.

Summary

Ensure that your website is crawled easily by search engine bots. Mobile-friendly and page speed to ensure that your website can convert more visitors to mobile. Build your contact page and bookmark your location in Schema.org.

Use keywords relevant to the products and services your customers are looking for, especially in the Title tag and internal links. Last but not the least, thank you so much for reading my post. Check out some relevant advice here:

SEO Local Business – Take Full Advantage OF Google My Business