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10 Ways To Improve Your Page Load Speed – Improve Conversions 7%

10 Ways To Improve Your Page Load Speed To Improve Conversions 7%

Improving page load speed, website acceleration is a must-optimize factor when implementing any SEO project. Because, besides affecting user experience, page load speed is also a factor for Google to evaluate search ranking results.

10 Ways To Improve Your Page Load Speed - Improve Conversions 7%

How does website acceleration impact conversion rates?

According to Aberdeen Group, a leading technology-oriented market research company in the US, it only takes 1 second slow to load the web:

 [+] The number of pageviews will be reduced by 11%.

 [+] 16% off customer satisfaction.

 [+] Lose 7% of conversions.

Amazon (the world’s leading e-commerce corporation) has proved this to be true.

Their report says a 1% increase in revenue when improving the speed of 1 seconds. Retail Walmart, too, saw a 2% increase in conversions when it improved the page load speed by 1 second.

That’s not all. A study by the US technology firm – Akamai shows:

 [+] 47% of users expect a website to load in 2 seconds or less.

 [+] 40% of users will leave, when they have to wait for a page to load for more than 3 seconds.

 [+] 52% of online shoppers say that fast loading speed makes them loyal to the website.

According to Radware, the world leader in network security: average page load speed has increased by 22% this year.

Obviously, optimizing website loading speed is very important. Not only does it impact the ranking of Google, but it also helps you bring in higher revenue. So, here are 10 ways you can do to speed up your website.

Relevant Article: >>>5 Basic Tactics To Optimize Conversion Rates<<<

10 ways to improve your page load speed – improve conversions

Minimize HTTP requests

According to Yahoo, 80% of web page load time is for loading elements: images, scripts, Flash, stylesheets… Each HTTP request to make these components will slow down the display time.

So the fastest way to improve page speed is to simplify your design:

 [+] Arrange the number of elements on the page.

 [+] Use CSS instead of images whenever possible.

 [+] Combine multiple stylesheets into one.

 [+] Reduce scripts and place them at the bottom of the page.

 [+] Do not use flash effects to design websites.

 [+] Always remember, when it comes to the website, to make it so light.

Pro tip: Start a campaign to reduce the number of elements on each page. By doing this, you reduce the number of HTTP requests required, which increases the display performance faster.

Reduce server response time

The server response time is the time from when the browser sends the request to the server until it receives a response.

For example:

The browser is like a customer and the server is a seller. When you order an item online, the seller will pack and ship the item.

However, you will not be able to receive the goods immediately but have to wait a while for them to bring, in the process. There will be the impact factors that make the delivery longer such as traffic jams, weather… This period of time is called the response time.

Your goal is that the response time from the server must be less than 200ms (milliseconds). And if you want to achieve this, you can apply a hosting upgrade. Because too weak hosting is the main cause of slow server response.

Besides, you can use the Yslow tool to evaluate website speed and get tips on how to improve performance. Or Google’s PageSpeed ​​to learn more about actual website loading performance.

Turn on compression mode

High quality content sites usually have 100kb and above. Because it is too large, the data download speed to display slowly. The best way to speed up your website is to compress them.

Compression helps reduce the bandwidth of the page, reducing responses from HTTP. You can do this with the Gzip tool. Most servers can compress files in Gzip format.

According to Yahoo, this can reduce page load time by about 70%. Because 90% of Internet traffic today goes through Gzip-enabled browsers. So this is a great way to speed up page loading.

10 Ways To Improve Your Page Load Speed - Improve Conversions 7

Enable browser caching

When you have visited a website, the components of the page you visit are automatically cached (also known as temporary memory) if you have browser caching enabled. Once the page has loaded and various components are cached in the user’s cache, just download a few components for the next visit.

So by optimizing this website speed, from the second visit on, the browser can load the page very fast. Because there is no need to send new HTTP requests to the server.

Minimize resources

WYSIWYG resources help you build a website easily, showing what you want. But it itself leads to the creation of a lot of messy code, which causes the page to load slowly. Therefore, you should boldly cut off some unimportant resources.

Here are suggestions from Google to speed up your website:

 [+] To minimize HTML, you can use PageSpeed ​​Insights Chrome Extension to create an optimized version of HTML.

 [+] To minimize CSS, you can try cssmin.js.

 [+] To minimize JavaScript, try Closure Compiler and JSMin.

Optimize images

With images, you need to pay attention to 3 things: size, format and SRC attribute.

 [1] Image size

An oversized image makes it take a long time to load, so keep it as small as possible. Use the editing tools to:

    ♦    Crop the image to the correct size: For example, if your page is 570px wide, resize it to that width. Do not upload a 2000px image to a 570px width page. This slows down the web loading speed and brings a bad experience to the user.

    ♦    Reduce the color depth to a minimum (but make sure it is acceptable).

    ♦    Delete the image comment.

 [2] Picture format

    ♦    JPEG is the best option.

    ♦    PNG is fine, but some browsers don’t fully support it.

    ♦    GIF can be used with 10 × 10 pixels, using 3 or fewer palettes.

    ♦    Do not use BMPs or TIFFs.

 [3] SRC properties

When you choose the right size and format, the image code must also be correct. Avoid empty image codes.

In HTML, the code for an image consists of: <img src=””>. When the image code has no SCR attribute, the browser will ask for directory instructions of the page. This leads to an increase in unnecessary traffic to the server and even the user gets a notice of corrupted image data.

To fix this problem, take the time to edit the images before uploading them to your website. Ensure full SCR attribute and a valid URL. You may want to consider adding the WP plugin to your site so that images can be loaded quickly.

Optimize CSS Delivery

The mechanism displays information in two ways: an external file (inserted into the HTML header) and an internal file (inserted into the HTML).

The external CSS has the following pattern:

<!-Your styles ->

<link rel=”stylesheet” type=”text/css” media=”all” href = http://yourURL/style.css />

The internal CSS has the following form:

10 Ways To Improve Your Page Load Speed - Improve Conversions 7

I recommends using external CSS. Because it can reduce the size, capacity and less generate duplicate code.

Prioritize content displayed on the first screen

The content displayed on the first screen is the content that will appear first when customers visit your site without taking any action. Without prioritizing the display of main content first, customers will feel the loading speed of the website slower.

You can put the HTML structure of the main content before other elements. Because when loading a page of components is pre-set will be priority to load first.

For example:

My website will consist of two parts: the article content and the sidebar.

Most customers visit the website to read information and articles on this. Therefore, to speed up the website, I will prioritize placing the HTLM tag of the content first, then the sidebar, footer… and other components in order for the content to display first when the page loads.

Conversely, if you put the sidebar in front will make people feel the loading speed of the website longer. Because their purpose is to read the article, not see the sidebar.

Reduce the number of plugins you use on the site

Too many plugins are installed that will slow down your site, encounter security issues, and have problems that are difficult to handle. Therefore, please deactivate and delete all unnecessary plugins slowing down the loading speed of the website.

Instead, you can find other alternatives or use a better optimized plugin that does not affect the loading speed of the website.

Reduced redirection

Redirecting is a way in which a website automatically redirects users to a website that is different from the original site. This is the reason why the web page loading speed is slower because it will take you more time to access the address you want.

Therefore, you can refer to Google’s recommendations about redirection so as not to affect the loading speed of the website:

    ♦    Use HTTP redirects to send users to the mobile version. Do not use another intermediary redirect.

    ♦    Add a <link rel= “alternate”> link on the desktop so Googlebot can explore and read the mobile version URL.

    ♦    Minimize any redirects or eliminate unnecessary ones to avoid wasting time.

    ♦    Do not create links for redirect pages because it takes a long time to get to that site.


With 10 ways to speed up the website that I have just suggested, hope to help you improve faster page loading speed for your website.

If you have never optimized the page loading speed on your website, do it quickly to improve the user experience and website quality.

Thank You For Your Reading On My Website!

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