7 COMMON MISTAKES SEOERS USUALLY MAKE IN IMPLEMENTING SEO

7 COMMON MISTAKES SEOERS USUALLY MAKE IN IMPLEMENTING SEO

SEO Mistakes 

I know that you want to set up your website to be in the top 3 ( even the top 1 ) in the search engine. I also know you want to have uncountable customers visiting the website and to build your company’s brand known by thousands of customers.

Even though your website has been SEO for 3-4 months, it can only be in the position of 4-5 pages. Why’s that?

I have come across many questions like that as well as having seen many ways of implementing SEO from beginners to experienced ones through sharing on blogs and YouTube.

Due to this opportunity, I realize that there are many things you misunderstand about SEO, therefore it makes the implementation doesn’t work in the right way or even cause disappointment and boredom.

After analyzing hundreds of different websites, I sum it up to 7 main reasons which make you don’t make it to the top 3 Google. This article will help you to figure out the reasons as well as their solutions.

Let’s get started!

1 – SEO Starts With The Keyword Analysis:

Most people think that when implementing SEO, you have to analyze the keywords which refer to your products or services through tools, such as Google Keywords Planner, Keyword Finder, and Long Tail Keywords Pro,…

At that time, many people suppose that they have many products/services, then just do research on that SEO keywords and implement them.

Actually, it is a wrong mindset. It can lead to a disaster or many ineffective results.

For example :

• There isn’t enough budget to implement
• Customers don’t close the sale when being on top
• There aren’t enough teams to implement the products/services

You need to know that:

The main core of SEO is one of the ways of marketing. To make it to be the best efficient one in marketing, it comes from how you plan to set up the strategy, determining the business strategy and target,… It doesn’t come from the benefits it brings out or the effective expense and then implementing SEO.

Before implementing SEO, ask yourself the questions below – 8 questions you need to answer before starting SEO :

1. What are the short-term and long-term targets that your business wants to achieve?
2. Why do you choose SEO to implement? Are there any other effective ways of marketing?
3. What is the main marketing message you want to convey to your market?
4. How SEO helps you to achieve the short-term or long-term target?
5. What is your targeted market?
6. Which locations can your products/services provide? ( there are many people who can only provide products/services in HCM but implement keywords nationally, this is such a big waste )
7. What is your competitor? what is the difference between you and your competitor?
8. How much can you invest in SEO?

From these questions, you can get clearly what you want and what you lack. Next, you can do keyword research and set up an SEO strategy that can bring you the most effective result.

When it comes to keyword research, I see there are over 80% of SEO people make mistakes. Find out the right below.

2- Keywords That Contain More Than 4 Letters

Most people have the wrong definition of long tail keywords in SEO. They define the long tail ones to be keywords that contain more than 3 or 4 letters.

This is a wrong definition. Let me explain it for you with an example :

There are 3 keywords :

• Smartwatches ( 40000 searches/month )
• “kinhdo” mooncake ( 14000 searches/month )
• Price of smartwatch ( 40 searches/month 0
• GTV SEO ( 800 searches/month )

Your keywords are GTV SEO and the price of smartwatches. The 2 other words can’t be regarded as keywords (just try to SEO smartwatch and “kinhdo” mooncake, you will get surprised in comparison with the 2 words above).

So what makes a keyword?

There are 2 factors that make long-tail keywords:

1. Search volume
2. The specificity

The more specific your keywords are, the lower the search volume you get.

Search volume ( the monthly search number ) is the only one to distinguish between the topic keyword with the long tail keyword.

The definition of a long tail keyword comes from the diagram of search demand. You can see this in the picture below. When head keywords point out some only words but the search volume is high,  while uncountable long tail keywords with low search volume.

So long tail keywords and short keywords can’t be distinguished by the number of keyword letters.

There are 3 more examples :

• Donald Trump ( 4700000 searches/month )
• Gary Vaynerchuck ( 65000 searches/month )
• GTV SEO ( 800 searches/month )

The 3 words above do have the same length and describe specifically as well. The only difference is its search volume.

After the end of keyword research, the next mistake you make in SEO is :

3 – Optimizing The Keyword Onpage SEO Density :

“your keyword SEO density which contains 3 letters, has to get 5% of the article.” It is what I usually hear from many centers which focus on SEO training as well as many people when optimizing SEO.

When you pay too much attention to how many the keyword SEO density is,

It makes you create a “keyword-stuffed” article, which somehow decreases its attraction to readers.

I know that you want Google to know what your article is saying about the keywords in order to make it on top.

But you need to understand that Google doesn’t work like it used to anymore, it becomes much more intelligent.

Google understands the related and synonym keywords 

You can see my SEO service page as a typical example. On the title, content, and URL, I only focus on keywords such as SEO service, and HCM SEO service. Look at how many of my posts are on top currently.

There are also many different keywords that I don’t even mention in the content post but are still on top ( even top 1-3 ) such as SEO website service, HCM SEO expert, professional SEO company, and professional SEO service,… Furthermore, my main keyword is SEO service, of all 1000 words, I only mention about it 4 times in the post.

The end of keyword density on Onpage SEO 

One noticeable thing is Google now can :

• Group all related keywords to one main topic
• Understand the related and synonym keywords
• Have a closer look in comparison with only looking at “keyword on page “ in order to decide the rank
• Currently, Google even prioritizes current posts if they use many kinds of related keywords and posts which have more attention from customers.

4 – Link Out Destroys The Power Of Website :

Link Out or External Link is a link that connects to posts on other domain websites.

Unlike Inbound Link or Internal Link is a link that connects to other posts but is still on the same domain.

On the other hand, you will only consider on the setup of the internal link structure which remains reasonable. And you think Out Link is unnecessary. Taking links out will lose the power of the website and it is not good for the website’s rank.

Moreover, people also think that taking links out is directly giving our customers to others. The visitors will leave the website through that link and never come back to our site.

However, in contrast with your thought, the non-outline on the post can be the reason that makes you SEO all the time but doesn’t get on top.

4 facts about external links:

• External link helps increase SEO ranking
• Link Out helps you build, and develop relations with other websites
• Link Out helps to protect PBN/your satellite system
• The final thing is it makes your website more natural. In fact, if you don’t use links, in many cases, it even causes bad effects on your website.

It is because you only focus on setting up backlinks ( inbound links) to your website but not do link out, any random pages could become suspicious. You need to balance the backlink density to the website and the link out. Your website needs to link to reliable pages on different fields.

5 – Social Backlink Doesn’t Affect Much On SEO Ranking 

Why do many people have that thought?

Because in most social media, your backlink is set up very limited ( some pages allow only one backlink on the profile ) and has no followers.

As a result, many people don’t spend much attention or set up social networks to create backlink, but only get dofollow backlink or backlink that has power and high relation to easily advance the website.

Many people don’t get backlinks through social networks but still be on top, i don’t deny that it doesn’t work. But in a competitive market, these backlinks are the right way to SEO on top effectively.

It is not the story about the power of backlinks to your website, nofollow or dofollow is another story.

Let me explain to you

4 reasons why you should use social networks backlink 

1. These backlinks are easy to get, you don’t have any difficulty getting it
2. A true business when turns out to be online and starts to build a website. The first thing when building a website ( or even before it ) is building social networks. For example, on Facebook Page, Twitter, and Instagram, therefore these backlinks are kind of natural. When you set it up, Google somehow has trust in you.
3. Most social networks have high Domain Rating ( domain authority ), which helps to increase your Trust Rank with Google
4. Diverse your sources of backlinks ( this is very important, as it makes your backlinks resonate, watch the video below with my explanation )

And there are many more.

There are even some big social networks, if you know how to apply, it will become one of the most effective backlinks.

One typical example is LinkedIn. Many people use it by writing a post, then that post gets on top and pulls thousands of traffic. From that, backlink on LinkedIn gets more power, many people click them and it brings out many values.

6 – Over-Optimizing Anchor Text 

What does that mean?

It means you intentionally put your backlink which used Anchor Text to get on top. Look at the picture below.

To be honest, it is very easy that even a child knows that you are trying to SEO Google with an old laptop HCM keyword.

Do you think Google is like SEOer?

Surely, Google like SEOer who SEO through content-creating, and optimizing websites, but not people who show clearly they want to manipulate Google results.

Google doesn’t want a business that has a messy website and only looks for finding customers but not brings any value for readers  ( for those who are still getting keywords on top by that thing, I will explain then )

Here is the Anchor Text on projects which I am implementing as well as other trending projects.

Examples of right Anchor Text :

Keyword set: Chicago SEO ( this keyword is more competitive than service seo ) – Kottonggrammer.com

Keyword set: old laptop HCM, it is the case study Anchor Text Tran Phu computer of GTV SEO

You can see the difference between the top ranks and your position

The name for that case is over optimize anchor text ( over-optimizing Anchor Text )

Over-optimizing Anchor Text is determined by the algorithms of the search engine, it is also an important issue in a recent update of Google called Penguin.

7 – Make Google “Confused” 

Let me go straight into the problem

Imagine there is one website with the old laptop content but there are a bunch of backlinks to posts/websites such as air tickets, old cameras, and wood plastic,.. what will Google think about that?

When Google robot reads the post about cheap air tickets and is collecting information about the content related to air tickets. Suddenly on the website again, it sees old laptop content, which is not relevant at all, at this time, Google will become confused because a cheap air ticket has irrelevant anchor text into the old laptop website.

This will make you find it difficult to get op top 3

Of course, I know you have some conflicting opinions with me. You think that there are a variety of websites that have that problem but still get on top frequently.

I agree!

But how many backlinks it takes to get on top?

Thousands? Tens of thousands? Or hundreds of thousands to get on top with that keywords?

What if I tell you that even with keyword sets like old laptop HCM or service seo, it takes only tens of backlinks to be on top?

That is the difference.

It is simply that Google currently promotes a much more relevant backlink. I have proven that in a case study of old laptop him keyword through the article SEO Competitor Analysis 2019.

After that, here are some articles that I have been using to build related and effective backlinks

Bonus : Patience

This bonus part will help you to know about the current SEO and some other reasons I was asked: why have I SEO for 1-2 months but the keyword doesn’t get any newer?

Basically, you have a lot harder to SEO than before. It is not technically difficult, but hard in time. Before that, you could shoot a series of backlinks and get to the top of Google very quickly, it could only take 4-6 months to reach the top 5 or the top 3.

But for now, Google has slowed down the top speed a lot, you will see this most clearly when doing in highly competitive markets.

Notes when doing SEO

The current backlink takes on average 1-2 months to see its effect on your website.

This means that when you build your link, you need to understand that after 1-2 months will you see the results of these backlinks.

So if you saw this morning that you just shot a backlink and at night saw the keyword rankings changed significantly, you should understand that it is not from the backlink you just built in the morning but from a period of time ago.

I explain very carefully in the bottom two videos with a case study so I carefully analyze the speed of up and down of the rankings below. So when you do SEO now, you need to understand the speed of the backlink influence as well as the restraint of ranking rankings that makes the seo decision right.

The End

I hope that through the article above, when you implement SEO, especially with beginners, you will have more views on SEO and get a better result.

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Last but not least, check out my recent advice here: WHY HAS EMAIL MARKETING BECOME THE WINNING STRATEGY?