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Balance Onpage and UX SEO on the website: Is there any optimal solution?

Balance Onpage and UX SEO on the website: Is there any optimal solution?

Who says UX/UI design can’t meet Onpage SEO elements? And who says being an Onpage can’t satisfy UX? The following 5 useful tips will surely erase that prejudice! Let’s explore with me through my blog.

Ever since people started using search engines more and collecting information more selectively. The battle between SEO Onpage and UX (user experience on the website) has broken out.

One side needs to meet all the SEO factors, and one side needs to satisfy the user experience. But is the smartest solution not to balance both? Having full content and keywords for Onpage SEO, both helps your site easily navigate and convert visitors into customers.

Just follow these 5 tips, your website will automatically balance between SEO and UX.

Balance Onpage and UX SEO on the website Is there any optimal solution

Onpage and UX SEO combine best when implementing “High-level messaging” strategy

High-level messaging is the message that marketers want to send to users when designing websites. “High-level messaging” on a web page often includes headlines, sub headlines and call-to-action messages.

This strategy has two key functions: it captures and directs visitor attention to the site, and it also supports Onpage SEO. So this is a great option for marketers when making websites.

From a UX perspective (optimizing the user experience), web designers often use “visual hierarchy”. That is, they arrange the graphic elements in order of importance. The goal is to create hierarchical information, a visual awakening, and help users identify information hierarchically.

Specifically, headings use the largest font, sub headings have a slightly smaller font. This helps web visitors process information quickly as they surf the page.

On page SEO, the main title on a web page is usually the H1 tag, it is an HTML tag representing a title on the web page for search engines. Before you reach out to “high-level messaging” of the website, do keyword research and think about the focus of each page.

Create an Onpage strategy and insert the keywords in your title, along with keeping the language clear, attractive and accessible. Do not underestimate your customers, they may know the difference between useful, informative titles with overloaded titles, too keyword insertion.

Express SEO content onpage standards in creative ways based on UX standards

One of the biggest battles between Onpage SEO experts and UX strategists is about the amount of content required on a website. To do SEO, you need to have enough content so that search engines like Google can understand what this page is focused on.

But in parallel you also need to be clear, concise, as few words as possible to entice your visitors.

If a site requires a lot of content, don’t be afraid of “overprinting”. Instead, be creative about where and how to place information.

On your homepage, the first parts of the page should link to the most important subpages of the website. Because visitors tend to surf quickly on web pages, most visitors skim the homepage and use it as a gateway to internal pages.

After the main sections of the home page, add a few sections with less necessary but useful content to increase the amount of content on the page. Increasing SEO content Onpage is a plus point for businesses in the eyes of Google – “tycoon” in the search engine village.

Onpage SEO must accompany a smart navigation

Want good website design, Onpage SEO must stand shoulder to shoulder with smart navigation. Intuitive, intelligent navigation is an important part of the purpose of creating a good effect in the user experience.

If a web visitor has difficulty navigating the site. They visit the site but don’t know where to go next, the bounce rate will be very high!

Previously, websites were designed with lots of navigation pages, but that has changed. Today the majority of visitors view websites on smaller devices and because of time constraints. They are eager to find what they are looking for as quickly as possible.

For Onpage SEO goals, you might want to have multiple pages on the homepage. But you don’t necessarily need all those pages in your navigation.

Avoid having multiple drop-down menus when viewing on small devices like phones, which only makes it particularly difficult for users to navigate. If you need to display multiple pages of services or products.

Consider designing a cascading menu, when customers need to see more to display it on the screen.

Balance Onpage and UX SEO on the website Is there any optimal solution

Make the most of your Blog when doing Onpage SEO

Blog/news sites will be a great source of support for both Onpage and UX SEO. From an SEO perspective, blogging is a simple way to add new content to your site.

Both help users know more useful information about your product/service and very effective on SEO. The strategy of creating long articles focused on certain keywords also supports search engine rankings. As well as creating internal links between blog posts and your website.

From the lens of UX optimization (user experience) on the website, blog is a user-friendly tool for finding information. Customers can easily hunt for information on this.

Instead of posting tons of content on your main website, with lots of content on the site. Making it difficult to find and navigate, place this content on your blog. You can organize your information by categorizing blog posts and adding tags.

Deploying a search engine for your blog is another way to help visitors easily access the information they are looking for. If you can do that, blogging is the best tool for you to balance SEO Onpage and UX.

Finally, adding videos to your blog post is a great way to increase UX. Please make sure you write the content and post the video attached to the post.

The search appliance is not able to crawl videos, so you need to include a few descriptive lines. That helps Google identify videos and increase the effectiveness of your Onpage SEO.

Onpage SEO needs to be perfect and optimally designed on mobile devices

Mobile user experience is an area that SEO Onpage and UX are aiming for. Because of the explosion of mobile users.

In 2016, Google announced mobile indexing, which means that Google mainly uses the mobile version of the website to index and rank. Mobile-first index is currently extremely prominent.

So you need to consider the mobile experience of the business website for both search engine optimization and user experience.

For that reason, adding content strategically is really important for SEO Onpage and optimizing UX experience on mobile devices.

When designing a website, look for designers with mobile design skills with all content, images and visual elements displayed on different device sizes. The position of the objects and the use of whitespace are both important, since visitors touch buttons or links with their fingers.

If the objects are too close together, your site will be difficult to navigate on a smaller device.

In the end, the truth is that all people surf the phone while doing other things, so their attention can be distracted while they are surfing the web. Therefore, creating good navigation and experience is important on mobile.

The combination of Onpage SEO and UX must satisfy the conditions of the mobile phone, otherwise the website will not work as expected.

Last but not the least, read my additional advice here: SEO Onpage Overdose

Thank You For Reading!

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