6 Social Media Trends Are Predicted To Dominate In 2020

6 Social Media Trends Are Predicted To Dominate In 2020

Social media is growing and there are many new trends updated. Therefore, the Marketer must always understand the media market to be able to catch the “wave” of social networks.

The following is a forecast of 6 social media trends in 2020 that I want to share with you in my blog

1. TikTok will take the throne

The first social trend in 2020 I want to mention is TikTok.

TikTok is a social networking platform that is very popular with the Z generation and millennials. Because of the popularity of Tiktok, many marketers use this platform to advertise.

It is forecasted that by 2020, many brands around the world will use TikTok to promote their products. Businesses can use this platform to create brand voices, interact with the audience, and attract more young users.

As of 2019, the TikTok app has 500 million users worldwide and 1.5 billion downloads globally. This helps TikTok become the 9th application of popular social networking sites.

2. Take advantage of social listening

The use of tools to “listen” to the online community (social listening) helps businesses receive feedback from customers or information related to their products and services, from which communication solutions are available and more effective.

Currently, about 90% of people use social networks to reach brands and online merchants. 78% of Twitter users expect the brand to respond within an hour. Therefore, the use of tools to “listen” to consumer needs is extremely necessary for businesses.

The results when businesses use Social listening are:

• 24% of products have improved quality.
• 25% attract new customers.
• 21% provide the best service to customers.

3. Using the Micro-influencer to increase marketing effectiveness for brands

An influencer is an important bridge between brand and target customers. Because consumers tend to believe in proposals from third parties rather than from brands or businesses themselves.

In contrast to influencers, micro-influencers exist in every field of marketing. They have fewer than 10,000 followers, but most of their followers really care about what the influencer says.

Micro-influencers are very attached to their community and are often regarded as experts in that field.

When brands connect with micro-influencers, they will be able to drive traffic to the website, increase brand recognition on social networks, or sell products through experience stories from microphones. -influencer.

4. Live content will thrive

In recent years, social networking users have tended to favor online content. According to research on Facebook Live, YouTube Live and Instagram Live videos, the number of hours of live video content increased by 65% ​​from 2017 to 2018.

According to Forrester, users watch live videos 10 to 20 times longer than videos with the required content. This makes live video streaming will grow stronger and increases the interaction on social networks.

(The topic you might find interesting: The Secret To Build A Great Instagram Page)

Neil Patel – A leading marketing expert predicted that live video streaming would be an industry worth $ 70.5 billion by 2021.

5. Limiting fake information on social media networks

Over the years, more and more scandals and controversies have occurred around the fact that social media platforms are giving false information.

This seems to be unavoidable because social media is the place where the information is posted by the user and there is no actual confirmation before posting.

And this source of fake information can spread very quickly in a matter of hours to millions of people. Therefore, social media platforms have started to solve the problem in many ways such as:

In 2019, Twitter banned political advertising and conducted the use of technology to control fake information. Facebook is also developing a real-life information management department, these efforts are aimed at limiting fake news by 2020.

6. Social networks will pay more attention to the mental health of users

Instagram has proceeded to hide likes on its platform; Facebook is also experimenting with hiding likes and Twitter plans to do so.

Social media platforms are easily criticized for negatively affecting users’ mental health. Therefore, hiding likes on social networks will reduce the pressure of being judged by users.

The year 2020 has come and if you look back you will see a lot of changes in social networking trends that have gone through this year. So now, be prepared for innovation in social media platforms to keep up with trends.

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