What Is Social Media?

What Is Social Media?

What is social media? This is a phrase that we have heard and used a lot in recent years. Also known simply as websites or applications on mobile phones and tablets that share information and connect people.

However, is this definition accurate and complete? Let’s find out what social media is in my blog

What exactly is a social media definition?

What is social media? It will consist of two components, “social” and “media”.

“Media” are the tools used for communication, in particular the Internet. The media before the advent of the Internet were TV, radio and newspaper.

Meanwhile, the word “social” also speaks of the connection and interaction between people by sharing and receiving information from many sides.

In short, what is social media?

This concept is defined to include platforms such as information sharing sites, blogs, social networks, etc. That users use to create, share, acquire and discuss all content via the Internet.

As mentioned before, many people use the terms “social media” and social networking arbitrarily and tend to combine them into one. Although the differences between them are difficult to determine.

You need to remember they are not the same. The reality of social networking is only a small part of social media marketing. Easiest to understand the difference between media and networking.

The ability to share photos, personal perspectives, update the situation of life… in real time has changed the way. That people in society communicate as well as changing the way that businesses operate.

What is social media for retailers? Retailers who use social networks as an integral part of their marketing plan will find it easier to see clear results than those who do not use them.

What are the Social Media categories?

In terms of numbers, it will be difficult to get an exact number of existing websites and applications. So people divide social medias into 4 small sections based on the nature of the website and application.

These 4 sections include:

• Social community (pages that help build and maintain social relationships like Facebook, Twitter…)
• Social publishing (blogs, forums, electronic newspapers… provide lots of information. news and content)
• Social commerce (sites that do e-commerce and product purchases) and
• Social entertainment (pages with entertainment and online gaming applications)

What is the function of Social Media?

What is social network function in our modern world today?

They are present daily in our lives. Allowing people to share content and information more quickly and effectively than through traditional media channels such as newspapers and television.

Not only is it a bridge that helps us connect with the world, share information with the community. Social network also brings about social benefits but also becomes a tool to promote the development of economic activities on many levels.

Economic benefits

From an economic perspective, what is social media? This is one of the best platforms to carry out digital marketing activities: 

    +    By taking advantage of the free and extensive coverage, businesses will receive a lot of benefits and save on costs, personnel and time when marketing through social network marketing channels.

    +    Attracting a large amount of traffic quickly helps you improve SEO, bring brand images to more people.

    +    And help increase the reputation, honor and reputation of the business on the media.

    +    Besides, social network channels also become a place for you to connect and build long-term relationships with many customers.

We have an analysis of the importance of social media marketing in business, please refer to better know how this tool can help your business!

Social Benefits

In addition to the economy, it is undeniable that social network also bring about many social benefits, such as encouraging the education sector to grow faster.

With the widespread popularity of the Internet, it is now very easy to get advice or advice from experts. Not only domestically but also around the world, via a computer screen or a phone.

Current and social issues are quickly updated on social media to help the government and security agencies more effectively track, handle and prevent crime.

What are the social implications of social media?

But what are the existing shortcomings in social media, and how it affects people negatively?

Spam, online harassment (being bullied or illegally tracked), fraud or identity theft, privacy breaches are the most common problems when using social media marketing.

In addition, the abuse of social media causes very negative effects on the health, psychology and awareness of Internet users. The vast and rapid expansion of social network makes it very nearly impossible to control the posted information.

When the amount of information that is communicated every day is too large. And no one can guarantee that the information is right or wrong.

Young people who do not yet have social experience and complete awareness such as adolescents, children, and even adults may experience many health problems. If following the incorrect instructions shared online.

Besides, regular use of social network marketing has also been proven to be addictive. Affecting other normal activities if the user uses it excessively.

What is effective marketing from social network?

The decision to use social media channels in your business means you have to invest both time and effort in it. You can not just open a few social media channels and expect that day it will bring a huge revenue for you without doing anything. Social media can be a powerful medicine to boost your business, as long as you do it the right way.

First and foremost is to build yourself a social media marketing plan as detailed and thorough as possible. A good plan with clear goals, thorough analysis will help you save your time and effort to the maximum.

A successful digital marketing project that uses social media will start from a good assignment. In which selecting the right network of tools. The time and the implementation are essential for you to track the progress and evaluate the effectiveness of the work.

What is one of the most popular shared content on social media?

It is the image. So when sharing anything, make sure you use images as much as possible.

This will help you increase the chance that followers share your posts with their friends and relatives. The more you share, the greater the coverage of the ad content. So that you can reach and introduce your products and brands to more and more people.

It can be said that this viral nature of social network has turned it into the most effective form of “word of mouth advertising” in the technology era.

However, one of the most common mistakes businesses make when using social network is that people only see it as a traditional advertising channel like newspapers and television. It would be a waste to use social media as a one-way communication tool when in fact you can do more.

Instead of just introducing your product as boring as the ads that are so familiar in the newspaper. Take advantage of the community connection of social networking sites to be closer and closer to your customers. Certainly your customers will feel your respect and marketing if you regularly listen and consult their via social networks.

Hopefully this article will be helpful to you!