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THE INSTRUCTIONS TO DO KEYWORD RESEARCH

THE INSTRUCTIONS TO DO KEYWORD RESEARCH

Keyword research for SEO is one of the most important, valuable and profitable activities in search marketing. Ranking for the right keywords can help SEO but can also harm your website. By researching the keyword needs of your market, you not only learn which phrases and terms to aim for SEO, but also know more about your customers at the general level.

This is not always to attract visitors to your site, but also to attract the right visitors. The benefits of this information cannot be overstated; With keyword research you can predict demand changes, react to market changes, and produce the products, services, and content that searchers are actively seeking. In the history of marketing, there has been hardly any small obstacle in penetrating to understand consumers’ motivations.

Keyword research is an extremely important task when starting an SEO project, which is considered the key to the success of a project. So SEO keyword research what you have to do and after keyword research, you can put something. Please join me in learning about the steps and how to research keywords most effectively.

Keyword-Research

WHAT ARE THE KEYWORDS IN SEO ?

They are keywords in SEO commonly known as Google keywords? A keyword is a word or phrase that identifies a topic, an object, or a concept. And when people want to find information about that topic, concept, or object, users will search for that keyword on the search engine (usually Google) and will receive results returned with that keyword. there.

WHY IS KEYWORD RESEARCH SO IMPORTANT ?

Keyword research will be the most important in the SEO process because of the following factors:

  • Keyword research is a fundamental element for doing everything online (search google, do SEO, online marketing, adwords advertising …).
  • High ranking websites ALWAYS have the right keyword strategy
  • Appreciate the value of keywords, then after successful SEO to the top, those keywords will actually bring in revenue, meaning a successful SEO project.

HOW TO EVALUATE THE VALUE OF A KEYWORD ?

How valuable is a keyword to your website?

If you own an online shoe store, do you earn more from visitors searching for words like “brown shoes” or “black boots”? The keywords that visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, these tools cannot show us their value directly from the traffic from those searches. To understand the value of a keyword, we need to understand our website.

Basic process to evaluate the value of a keyword:

Ask yourself

  • Is that keyword relevant to the content of the website?
  • Do searchers find what they are looking for when using those keywords?
  • Are they satisfied with what they find?
  • Does this result meet your financial or other organizational goals?

If the answer to all questions is “Yes!” Then go ahead …

Search for terms / phrases on major search engines

Understanding which websites top your keywords will give you insight into the competition in the market, as well as how difficult it is to push the top keywords given. See if there are search ads running above natural search results? Typically, many search ads synonymous high value keywords, and many search ads on natural search results mean that the keywords are highly profitable and easy to convert directly.

Buy ad campaigns for keywords at Google Adwords

If your website is not yet top for that keyword, you can still buy test traffic to see its conversion effectiveness. In Google Adwords, you can choose “exact match” and drive traffic to the relevant page on your website. Keep track of the visibility and conversion rate during the process at least 200 – 300 clicks.

Using the data you collect, determine the exact value of each keyword

For example, suppose your search ad attracts 5,000 searches a day, including 100 people who visit your website, and three that convert into profits (not sales) of $300. In this case, a visitor to your website with that keyword is worth $ 3 for your business. Those 5,000 follow-ups in those 24 hours generate a clickthrough rate (CTR) of 18-36% for first place ranking, which means that for 900-1800 visits per day, for $ 3 per visit, or something. That means 1 to 2 million dollars a year. Therefore, it is not too strange if businesses love search marketing!

UNDERSTAND THE NEEDS OF LONG TAIL KEYWORD

For example, if a shop sells watches, for example, if your website ranks first with the keyword “watches“, would it be great?

It’s great to have keywords with 5,000 searches a day, or even 500 searches a day, but in reality, those popular search terms only contribute 30% of the searches performed on the web. The remaining 70% is in longer terms or keywords, also known as long tail Keywords. Long tail includes hundreds of millions of unique searches that can be shown several times a day, but when done together, it makes up the majority of the search volume in the world.

Another lesson marketers have learned is that long tail keywords often convert better, because they reach users later in the buying / conversion cycle. A person looking for a “watch” is probably just looking and isn’t ready to buy yet. On the other hand, some people search for “Casio watch shop in California” then the possibility of them buying their money!

Keyword-Research-LongTail

FREE KEYWORD RESEARCH TOOLS

This is my favorite tool because it is simple and easy to use.

1. keywordshitter.com

The principle of operation of this tool is based on the keywords you enter and will output all the Google keywords suggested at the bottom of each search page.

How to use keywordshitter.com

   +   Type the keyword to research, you can type the best + seed keyword to search for related words on a narrower level with seed keyword. If you are close to researching a wide range, type a seed keyword.

Keyword-Shitter-1

   +   When the list of keywords is long enough you click Stop, you can enter keywords in the 2 filter boxes to filter keywords according to the conditions you need.

Keyword-Shitter

   +   Copy the filtered keyword list and save it to analyze later steps for content development or take keywords to use as an anchor to link.

Advantages: Free, simple, easy to use, high speed.

Disadvantages: Sometimes exporting many unnecessary keywords.

2. keywordtool.io

This tool is used most often in the process of keyword research and especially research and development of content for the website. keywordtool.io has a paid but free part is more than enough to use.

The working principle of keywordtool.io is to use Google’s autocomplete function free keyword suggestion tool. keywordshitter.com offers search related topics and keywordtool.io offers search related keywords. Of course, there is one thing in common between related searches and related keywords is that Google does not define it by itself then suggests but it is a summary of Google users’ search habits and their statistics. The more you search, the more you are suggested.

How to use keywordtool.io

  • Type the seed keyword or longtail you want to research into the search box (short enough to have results because too long, there will be no suggestions).
  • It is often used for content development so you can type the topic you want to write on.
  • Click search and wait for results
  • Drag and select the keywords you need and then click copy in the lower right hand corner or copy all keywords to save and use to synthesize, use other tools to develop content.

Keyword-Tool

Advantages: Free, fast, easy to use

3. Google AdWords Keyword Planner

The Google AdWords Keyword Planner is a familiar starting point for SEO keyword research. It not only introduces keywords and provides an estimated number of searches, but also predicts the cost of running ads for these terms. To determine the number for a specific keyword, remember to have the Match Type set to [Exact] and see Local Monthly Seaches below

Remember that these figures represent the total number of searches. Depending on your rank and clickthrough rate, the actual number of visitors you reach for those keywords will often be much lower. Check out my relevant post here: 

SEO TRENDS IN 2020 – 12 TRENDS HELP YOU GO TO TOP OF GOOGLE

Last but not the least, thank you so much for reading my post about Keyword Research

2 Comments

  1. Nicholas January 3, 2020
    • admin January 13, 2020

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